PPC, or Pay Per Click, advertising is a cost-effective way to drive potential patients to your healthcare website or encourage individuals to contact your office to make an appointment. Digital marketing is extremely fruitful for [...]
Why can't you just direct PPC campaigns to your homepage or an existing landing page? What's the point in building a separate, custom landing page for every PPC campaign? These are common questions PPC clients [...]
Ever play a complicated board game? Not Monopoly or Scrabble, but more like the historic battle games from Avalon Hill or 3M. The ones that came with 1000 little cardboard tiles and a ton of [...]
Internet marketing can be a challenge for any business, but automotive digital marketing is highly competitive. To stay ahead of your competition, it’s crucial to implement a strong marketing strategy that has a local SEO [...]
PPC, or pay-per-click, marketing can be a cost-effective and productive use of online ad spend, but only if you know how to put it to work for you. PPC advertising requires a holistic strategy that [...]
If you already have a pay per click advertising account, you might be hesitant to make changes. After all, restructuring is stressful, and making unwise adjustments to your campaign could cause performance to drop. Still, [...]
The word “audit” makes most of us think of taxes – and something that is undesirable, something that is best avoided. But it need not be this way. An SEO audit has nothing to do [...]
Email marketing as an important part of every digital marketing strategy. Whether you're using emails to notify customers of an upcoming sale, share your latest blog, or send a newsletter, it can be a valuable tool [...]
Many businesses are focused on increasing the traffic to their website as the primary objective of their online strategy. To be sure, this must be part of the overall goal. In much the same way [...]
