About matthew.travers

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So far matthew.travers has created 15 blog entries.

Citations vs. Listings: The Ultimate Guide for Local Businesses

2018-09-11T09:00:53-04:00September 11th, 2018|

Anytime your business name appears on the internet alongside other critical information about your company — especially your address and phone number — it's good for local marketing. Those citations and listings provide valuable backlinks [...]

Why Isn’t My Link Development Driving More Website Traffic?

2018-09-04T09:00:15-04:00September 4th, 2018|

Link building isn't a completely irrelevant tactic for driving traffic to your page, but it's no longer a single point of entry into the top of the SERPs. In fact, link building experts agree that [...]

Content Marketing vs Copywriting – What’s the Difference and Which One Does My Business Need?

2020-08-19T16:13:48-04:00August 8th, 2018|

You want to get your message out to consumers or a target audience, but do you know what type of service your business needs to get that done? You might think you need to hire [...]

What is Social SEO? Best Practices for Leveraging Social Media for SEO

2020-12-28T08:51:36-05:00July 17th, 2018|

  Social SEO isn't what you think it is. Social SEO isn't about cramming keywords and phrases into your social media posts. It's about driving traffic to your site and converting those visitors into customers. [...]

What Are The Most Effective Senior Living Marketing Strategies?

2020-08-19T17:55:20-04:00December 14th, 2017|

One of the fastest growing online business arenas for selling products and services in America is senior living. As millions of baby boomers retire, there is more need than ever for all kinds of innovative [...]