Out of all the plastic surgery marketing strategies, local search engine optimization is perhaps the most pertinent in today’s broadly digital marketplace. Google has taken over the spot the Yellow Pages used to occupy, with most people consulting the search engine before making a major buying decision. As a plastic surgeon, you can capitalize on this trend and use SEO tactics to raise brand awareness and attract more new patients.
Why Is Local Plastic Surgery Marketing So Important?
The most important thing for any health care business is to make sure there’s a steady stream of prospective patients in the pipeline. Although more people than ever are investing in cosmetic procedures, the marketplace becomes more crowded and competitive by the moment. Referrals and word of mouth can only get you so far these days, so most business owners are looking for new online marketing tactics to put them ahead.
An expert digital marketing campaign is the best way to stand out from the competition and attract more potential patients to your website.
What Is Local SEO?
SEO is simply the practice of optimizing your online presence so that search engines’ algorithms place you higher up on their results pages. When most people search the internet, they conduct research according to the order Google lists each website in. It’s rare that anyone goes deeper than the first page to find what they’re looking for — and focusing on local SEO provides the best chance of getting there.
No matter what your demographic is, you can tweak your website from both the back end that customers don’t see and the front-facing parts.
15 Local SEO Marketing Tips for Your Plastic Surgery Website
There’s a lot more know-how involved in high-quality local digital marketing than just blogging, positive reviews and AdWords pay-per-click marketing. Here are 15 marketing ideas to help you get started.
1. Website Design Is Crucial
An integral part to get right first is website design. If your site looks clunky or the infographics are outdated, people are likely to bounce pretty quickly. Think of your website as your online storefront — potential customers are judging your entire business based on the details you provide online and offline.
2. Make Sure Your Site Is Mobile-Friendly
Another key aspect of web design is optimizing your site for mobile devices, which consumers are now more likely to use than a desktop. This is particularly true when it comes to local SEO, because the searcher could be outside their local area searching for a quick set of fillers.
3. Research Your Local Target Audience
It’s highly likely you’ve conducted extensive research on the local area to decide on the tone of your messaging and which procedures to offer and to develop a strong USP. You can also use this information to fine-tune each local landing page so it appeals to that specific locale.
4. Establish Your Keywords
Keywords seem daunting because there are so many to choose from, but it’s easy to do if you simply describe your most popular services. Some keywords demonstrate buying intent, while others denote research intent. It’s good to have a careful balance of the two to use for PPC and optimization.
5. Optimize Google My Business
The two main places to use your keywords are your Google My Business profile and your website. When you enhance your GMB profile using the latest strategies, you have the best chance of appearing in the local pack, which is the stack of three local listings that appears underneath a map at the very top of the SERPs.
6. Use Locally Targeted Email Marketing
To get really clever, you can split your email list into demographics and create bespoke emails for each group. By including local news, stories and testimonials in follow-up emails and targeted campaigns, you strengthen the bond between your business and the customers who live locally.
7. Add a Homepage for Each City and State You Operate In
Having local homepages increases the likelihood of your business appearing higher up when people from those areas search Google for plastic surgery-related keywords.
8. Create a Landing Page for Each Cosmetic Surgery Procedure You Offer
Likewise, adding a landing page for each cosmetic procedure you offer can increase your position in the listings.
9. Get Your Plastic Surgery Practice’s NAP Listed in an Online Directory
Your business’ name, address and phone number are the most important key nuggets of data potential customers need in order to reach you. Getting a listing on places like Facebook ads, Yelp, review sites and the Chamber of Commerce website strengthen your local SEO
10. Focus on Reviews and Patient Testimonials
Don’t be afraid of putting yourself forward for online reviews because you’re afraid of getting a negative review. The more people interact with your page and leave feedback, the better. Of course, you need to get more positive feedback than negative, but there are plenty of ways to make sure that happens. Offer exceptional service, and don’t be shy to ask loyal customers to add their thoughts online!
Get More Clients With the Help of a Digital Marketing Agency
SEO is an ever-changing and time-consuming practice, but it’s the best way to get ahead of your competitors in today’s marketplace. Instead of eating into your or your team’s valuable time, consider hiring digital marketing experts to help.
Instead of being content with where you’re at right now, consider expanding your reach with help from our team of SEO experts. Call Lead to Conversion today at 855-473-6582 for help with your digital marketing health care plan, reputation management, lead generation, web design, support across your social media platforms and more.