Google+ launched Communities in December of 2012. It is similar to Facebook‘s Group function and allows you to interact with people who have similar interests. In layman’s terms it is a forum. Plain and simple. Here are 3 easy ways your business can use Communities to boost exposure.

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1.Join several communities relevant to your target market This part is super easy. Google+ has a search button that allows you to discover communities that your company may want to be involved in. Think about what your target market might be interested and and search for those types of communities. Here you will be able to see what your target market is interested in.

2. Participate in different communities It is extremely important to be active in the communities you join. This really helps get your name out there. While in the communities you can should add member to your own circles. Those added will be alerted and will have the opportunity to add  you back plus check out your Google+ page. Make sure you don’t only post about your company, but also Plus 1, Comment & Share what other community members post. Listen to what they have to say and use that information to create new products or promotions.

3. Create your own community This is a great opportunity to have a platform for your target market. A place for your customers to go and post comment, questions and concerns. If you do create a communities for your company, make sure you have several moderators to watch the community. I forgot to mention the biggest part about Google+ Communities, it’s owned by Google! So think about Communities as a way to place your URLs linking back to your webpage and get ranked by Google. Pretty simple. Now give it a go. Search through the thousands of Communities that are already out there and get social! Let us know what your favorite community is. Anne Smith is the Social Media Marketing Manger for Lead To Conversion: A National SEO, SEM, and Social Media Marketing Agency with a focus on increasing online exposure and targeted traffic to client sites.