This is the focal point of your digital marketing strategy and will be the first impression and core source for lead generation online. Your website should be a virtual guide to every service your assisted living community has to offer. Make sure you have a clean and simple design that’s easy to navigate on a smartphone. If you don’t have experience in web design, don’t try to do it yourself — get a professional to design the site for you. It’s worth spending the money for an attractive, user-friendly website that doesn’t look amateur.

Even though your blog may be your primary vehicle for presenting information to prospective clients, social media marketing channels (such as Facebook and Twitter) should be your main route to promoting that information and drawing leads to your website. Interact regularly with your followers on social media; it’s a great way to get information in front of as many eyes as possible and it is one of the best marketing initiative that will help you reach potential clients.

Video is a great medium for giving prospective clients a firsthand look at what day-to-day living is like in your facility. Ask some of your residents to volunteer to participate in a video; perhaps they could describe what they like most about your facility and how it helps them maintain a level of independence. You can communicate the value and range of your services in just a few minutes of video. This is one way of doing your assisted living advertising which will help your facility entice prospective residents.

One of the most effective ways to deliver information and convert leads is via blogging and article writing. Blog posting is an essential factor of digital marketing for assisted living. Make sure your blogs are relevant and evergreen so visitors can go back, look at archived pieces and still benefit from reading them.

Of the many online marketing efforts and strategies available, inbound marketing is a great way to draw traffic and new leads to your website by giving potential clients the information they want. There are a variety of ways to do this, such as blog posts, email campaigns, videos, e-books, social media and white papers.

Once you have email addresses from prospective clients, remarketing to an already-interested target audience is important. If you don’t keep them engaged with compelling content centered on senior living communities, you risk losing your audience. You can send them your monthly email newsletter, links to your latest blogs, customer testimonials and invitations to community events at your facility.

When creating marketing content for your senior living community, you want something that can quickly grab the attention of your target audience. Your content should be exciting and eye-catching while still remaining informative. For instance, a flashy graphic might entice potential clients, but you can’t convey much with just an image. Conversely, a lengthy, condensed block of text will provide details but won’t draw in audiences. A great way to strike this balance is by relying on infographics.

Is your senior living home located in a community filled with people who speak a foreign language (such as Spanish)? If so, you should make sure your page is accessible to them. Otherwise, you risk losing out on a huge portion of your potential audience. This is one of the important aspects to look for in marketing assisted living communities.

When choosing between senior living communities, one of the main things potential clients look for is credibility. Retirement communities aren’t a product they can return if they’re faulty — it’s a place that’s in charge of taking care of their loved ones, providing health services and giving support. One of the best ways to boost your assisted living facility’s reputation is link building. This involves having trustworthy, high-quality websites link directly to your retirement community page.

When looking for assisted living facilities for their loved ones, most people research a multitude of homes. It’s important to demonstrate why your facility is different from others. Perhaps you’re in a central location, or maybe you maintain a small staff-to-resident ratio. Whatever it is that makes you special, try to demonstrate it to your audience. While you can do this by including tons of information on your site, it’s impossible to cover every little detail. Thus, it’s helpful to provide an avenue where interested parties can ask questions about your retirement community.

If you’re having trouble filling up vacant rooms in your assisted living facility, consider turning to your current residents for help. There’s a good chance many of your residents have friends or relatives who are looking for high-quality senior care — why not ask them to recommend your home? You can fill up those empty spots and welcome new members to your community while your residents get to spend more time with their friends. It’s a win-win situation.

When people think of sales and marketing teams, their minds immediately jump to content creation. While this is a huge part of digital marketing, it’s important not to overlook the technical aspect, or your technical SEO. This refers to the functionality of your site, such as visual stability, mobile and web layouts and — most importantly — page load time. These different elements play a pivotal role in the user experience.