There are several facets to optimizing the images on your website. You want your images to follow both search engine optimization best practices as well as usability best practices for your website visitors. The first [...]
It may seem like just as you start to master one online marketing technique another pops up to replace it, and SEO is one of those areas that’s always evolving and changing. These days, the [...]
A solid backlinking strategy is a vital component of an SEO strategy. Getting reputable sites with authority to link back to your website can boost your search engine rankings, while shady, spammy backlinking “black hat” [...]
You’ve heard about the importance of SEO and have hired an external SEO company to take the reins of your SEO strategy. Rather than seeing an increase in conversions, however, you’ve been surprised to see [...]
In August of last year, Google modified its local search display format on desktops. In an attempt to make the user experience more similar across all platforms, the move was made to more closely resemble [...]
You've made a significant investment in your website. Perhaps it’s working great, looking good and has lots of valuable and important information about you and your business. All of that however, is wasted if it [...]
Video can act as a great way to connect to your users, almost like an always-on sales team. Video is an important channel for online marketing. Forget for a second that YouTube is [...]
No, sorry the legendary sea creature is not coming to get you, no matter how cool that would be. Google has recently released the Pigeon, a new algorithm update that is coming after your local [...]
Well this traffic doesn't look very mobile at all... Mobile web design is an important part of user experience. In 2013, it was estimated that 30% of search engine traffic came from mobile [...]
Check your robot directives! This has been written about more times than I know and I really never thought that I’d find myself writing about it. Yet, here I am. I feel compelled after recently [...]
