Social SEO isn't what you think it is. Social SEO isn't about cramming keywords and phrases into your social media posts. It's about driving traffic to your site and converting those visitors into customers. It [...]
Local SEO is all the rage, and for good reason. The number of mobile-based searches using the term “where to buy” has surged some 85 percent since 2015, and 82 percent of smartphone owners turn [...]
If you’re looking to improve local SEO for your business, then you understand the importance of frequently updating and maintaining your Google My Business listing. Even after keeping your NAP information consistent across all platforms, [...]
The word “audit” makes most of us think of taxes – and something that is undesirable, something that is best avoided. But it need not be this way. An SEO audit has nothing to do [...]
The Hispanic population in America is predicted to reach 30% of the entire population by the year 2050, which is a dramatic increase of almost 165% from the year 2017. And according to Pew [...]
There are several facets to optimizing the images on your website. You want your images to follow both search engine optimization best practices as well as usability best practices for your website visitors. The first [...]
You’ve heard about the importance of SEO and have hired an external SEO company to take the reins of your SEO strategy. Rather than seeing an increase in conversions, however, you’ve been surprised to see [...]
A large portion of my workday consists of working within Microsoft Excel. This includes things like keyword research and building reports to more general projects like brainstorming sessions or project management. Using Excel is inevitable [...]
I talk a lot about crawling and indexing, but I think it's worthwhile to back up and describe some of what's going on. The terms crawling and indexing (and indexing's cousin, caching) are frequently used [...]
