Really?

Do you want to know how to build future proof, high quality back links that pass serious juice and keep your site at a continuous number one ranking for all of your money keywords!? Do ya? Do ya???

Yeah. Me too.

If you’re like me, you’ve come across the headline ‘Future Proof Link Building’ or some variation of that several times in the past year. I’ve got to admit, it’s a frustrating bait. Of course, I’d like to know the “magical secret of link building”. I’d like to believe that I’m never going to stop searching for that perfect combination either, but as a link builder, the work can be discouraging.


It’s important to keep in mind that as in years passed, link building practices will keep on changing in 2014. What that change will be, I can’t say, and neither can anyone else in the industry. Sure, there are some industry gurus throwing predictions out there. And yes, some of those predictions come true. But they really don’t know. No one knows what the 2014 algorithm landscape holds.

But the purpose of this post is not to discourage you!

No, link building can be frustrating, but it can also be fiercely rewarding when it works. Link building is a very important part of a well rounded SEO campaign strategy. So, I’ve compiled a few rules for you to keep in mind when shaping your strategies for your 2014 campaigns.

Rule #1:

Always weigh the risk of “dark side” link building. The pursuit of fast rankings requires some less than squeaky clean link building practices, and frankly, it’s really a judgment call of the individual business owner. A word of caution though, if you do venture over to the “dark side” this year, make sure you have an exit plan for when you get caught. Because, eventually you will get caught and the cost of it may be too much to bear from a business standpoint.

Rule #2:

The best way to build links is to stay as authentic as possible. *Cue the eye rolls*.  This is the most ‘future proof’ you can get when it comes to link building. Taking the time to really reach your target audience with your link building strategy will reap the best and most sustainable rewards. If you’re going to do guest posting, find a blog with real readership, and more importantly, readers that would be interested in your site. Make sure the content is interesting, include images, fact check it, you never know how long it could be circulating out there. And let’s not forget about social signals. It’s clear by now that social signals will only continue to gain importance in the foreseeable future, so if your SEO strategy does not include a social component, you’re doing it wrong.

Rule #3:

Be open minded. We can all get a little narrowed in our thinking when we’ve done link building for long enough. It’s hard to move away from a tried and true strategy when the landscape begins to change again. But such is the nature of this dynamic industry. It’s important to be able to roll with the punches with link building, and I’m sure there will be at least one time this year where we all ‘go back to the drawing board’.


Hopefully, these rules give you inspiration for your 2014 campaigns and help you manage your expectations when it comes to link building strategies. If there’s anything I can say for sure, it’s that 2014 will be an exciting year for online marketing and SEO!

If you need help driving more traffic and improving rankings through Link Development to your site, contact the team at Lead to Conversion.

Note: Thanks to MikesFreeGifs for the throw-back animated GIFs above.

Anne Smith

Anne Smith is the Social Media Marketing Manager for Lead to Conversion. Her passion for social media has grown since she saw its potential over 5 years ago. She loves engaging over social channels and enjoys the ever-changing nature of social media. More than keeping up with best practice, she also enjoys pioneering new strategies.

Her energy shines through to her clients and her work. She is constantly seeking new ways to enhance social media and stay ahead of the curve. Anne is proud to say that her efforts consistently lead to positive results and happy customers!

More than being passionate about social, Anne is passionate about people and the city she lives in. She has been a member of the Social Media Advisory Committee for Positively Cleveland for the past 4 years, where she works with a team of people to promote the City of Cleveland via social media. It is important for Anne to give back to her community and has been a member of the Junior League of Cleveland where she spends time volunteering at different events.

Anne is a family gal. She spends her free time biking and hiking with her husband and 2 children in the city of Cleveland and the Cuyahoga Valley National park.

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