When it comes to your website there are many variables that can directly affect your bottom line. How quickly a page can load is one of those critical factors. While loading time has always been an SEO factor, the Google page speed update is confirmed to count page speed as a ranking factor for mobile results. While this primarily affects very slow loading websites (pages that take more than 6 seconds to load), all websites should work on improving loading times.
Why Should I Be Concerned About Loading Times?
“53% of mobile site visits leave a page that takes longer than three seconds to load. Our data shows that while more than half of overall web traffic comes from mobile, mobile conversion rates are lower than desktop. In short, speed equals revenue.”
That’s right, page speed equals revenue. The longer your website takes to load, the more customers you are losing by the second. From plugin bloat to oversized images, there is an abundance of items that can slow down a page, and the Google page speed update is recognizing and penalizing slow loading websites.
What Can I Do to Prepare for the Google Speed Update?
1. Run Multiple Speed Tests
The first step is to understand how quickly or slowly your pages are loading. Test your most important pages for both mobile and desktop speed. The tests will provide you with some general direction on page elements that you can optimize to help improve the loading speed. We recommend beginning here with your page speed optimization efforts.
2. Reduce Image Sizes
Review all the images on your website including banner images, your logo, and any photos used throughout the site. Ensure that each one is saved and optimized for web use. You may be surprised at how large some of these files are and the negative effect they have on your loading speed.
3. Review Used and Unused Plugins
Another way to improve load time is by reviewing any plugins you are using on your website. We often find that sites have ‘plugin bloat’, meaning there are many plugins that are active on the site but are not being used. Once you determine which plugins you need, remove the rest to cut down on load time.
While a quick overall of common elements such as images, videos or overall design can substantially speed up site performance on both desktop and mobile, speed concerns should be ongoing. Just as you test and update content, links, and search engine optimization to ensure the best performance on your pages, you should check speed periodically, especially after any major change to your site. You never know when a small change to your site or a browser might change how your pages load for mobile users.
Our Team of Experts Is Here to Help
If you’re not sure where to start or want help boosting the performance of your pages, Lead to Conversion can help you optimize your website for the Google page speed update, and avoid penalization for a slow loading website. Contact our team or give us a call at 855-473-6582 to speak to an expert on fixing the loading speed of your pages.