seo factors for businessesYou have built a website that is a thing of beauty, where visitors glide through a seamless experience that leaves them wanting to return. But those are just the visitors that are able to find your website, which is, thus far, a severely confined universe.

There are over 3 billion Internet users on our planet, and they like to search for things: In fact, Search Engine Journal (SEJ) has reported that 79% of users click on organic or natural search results, as opposed to sponsored search results.

Optimizing your website yourself or with an SEO company is clearly a smart move. Here are 3 important factors to consider when doing so:

1. Quality Content

Andrey Lipattsev is a search quality senior strategist at Google, and he identifies content as crucial to Google’s search results ranking strategy.  So, what does this mean? What kind of content gets Google’s attention?

Your content should be useful to your readers, and it should be long-form: Neil Patel, the content guru, defines long-form content as 2,000 words, though the good folks at Medium beg to differ, putting the number closer to 1,700 words, which they say takes about 7 minutes to read.

This information initially seems counter intuitive as research tells us that human beings now have attentions spans shorter than those of goldfish, due to all of the time we spend staring at our smartphones. But this is about what Google is looking for, and the consensus in the SEO community is that they like readable useful long-form content.

2. HTTPS or Hypertext Transfer Protocol Secure

Internet users have come to expect a safe, secure experience while searching for the spiciest black burrito joint or an emergency plumber online, and that means that you must use HTTPS, which results in communications between a browser and a website are encrypted.

3. The Importance of Keywords

We use keywords to search for things online – and we get different results depending on which keyword we use. For example, you might type “Mexican food” into Google and your favorite local burrito restaurant might not show up on the first page of results.Why didn’t they show up? Because they aren’t utilizing on page optimization for all the queries that users might use in their searches.

So spend some time deciding which keywords you are going to sprinkle throughout the content on your website, and in your title, and title tags. Google Keyword Planner will help you to identify the keywords you should associate with your website.

Optimizing your website for search engines is sometimes viewed as optional by companies, but it is an essential thing to do. It is important that you invest in a beautifully designed website that provides your visitors with an outstanding experience, it is just as important that they are able to easily find your website.

For more information about optimizing your your website, contact Lead to Conversion to find out what can be done for your website to rank higher in search results.