If your website isn’t generating as many leads as you would like, engaging content may be the key ingredient you’re missing. However, driving website engagement can be tricky in the senior living industry. 

With that said, there are concrete steps you can take to encourage users to interact with your site. For example, featuring content that keeps visitors on your pages and considering how to make your website fast and responsive can help. 

This article will discuss the importance of having an engaging website if you want to attract business to your senior living website. We’ll then provide some tips on how to hold your visitors’ attention. Let’s get started!

Why Engagement Is the Key to Your Website’s Success

Engagement is a measure of how visitors interact with your website. In other words, it assesses how long users stay on your site, how many pages they visit, and any other actions they take (such as clicking on Calls to Action (CTAs) or watching videos). 

Ultimately, you want visitors to become recurring users and convert. After all, this is how your website creates leads for your business. If your site’s not getting the job done or you’re looking for ways to make it more efficient, it may be time to consider methods to increase engagement. 

To do this, it helps to have content that connects with your audience. In this case, that means seniors and their adult children. If you can offer effective solutions to their challenging experiences, you’ll be well on your way to improving your overall engagement level. 

6 Key Tips to Increase Engagement on Your Senior Living Website 

There are a number of techniques you can use to increase engagement on your senior living website. Let’s take a look at six key tips and how to implement them.

1. Start a Blog

Blogging is a form of content marketing meant to offer value to your potential audience. By providing posts that are interesting to the senior living market, you can attract visitors and boost engagement on your site: 

start a blog for your senior living website
Your blog can showcase your expertise in the senior living industry, and establish your website as a trusted authority. That way, when potential customers begin looking for a community to join, they may think of yours first. 

In addition, your blog can create a constant source of new content for your website. You can then promote it via social media channels and Search Engine Optimization (SEO) marketing. Plus, you can also encourage engagement through interaction in the comments sections of your posts. 

2. Incorporate Visually-Interesting Media

Images, videos, and other media can make a significant impact on your website’s engagement. Stunning images can break up text and provide key information through diagrams and charts, or as a supplement to written instructions. Similarly, enticing videos can be both informative and entertaining.
In fact, according to WordStream, one-third of online activity consists of watching videos. Having videos on your landing pages can increase conversions by 80 percent or more. However, it’s also important to consider how you’ll add visual elements to your site.
For images, we recommend ShortPixel. This plugin optimizes images so they have a minimal effect on your site’s performance:

speed up your website with short pixel
For videos, you can use the YouTube Embed Pluginadd videos to your senior living websiteSince the video files are stored on YouTube, you won’t have to worry about them slowing down your site.

3. Make Your Website Lightning Fast

Just as the quality of your content is important, so is the speed of your website. If it takes too long to load, visitors are more likely to grow frustrated or impatient and click away in favor of a faster site. 

To test your website’s speed, you’ll want to use a tool such as Pingdom. Simply paste in your URL, select a location close to where your target audience is likely browsing, and click on Start Test

make your senior living website lightning fast

This will give you an idea of how fast your website’s loading times are in a particular location. You can then make adjustments as needed, such as compressing images and enabling browser caching. You might also try reducing the number of plugins you use, and employing lazy loading. 

4. Use Responsive Design

Using responsive design techniques will help your website adjust to different screen sizes. With the increasing popularity of web browsing on smartphones and other mobile devices, this can go a long way towards improving engagement on your site.

For instance, responsive design makes it easier for users to navigate and engage with your content on the go. They can do so while waiting at the bank or the doctor’s office, or anywhere they find it convenient.
However, optimizing your website using responsive design is not always easy. Fortunately, our design experts at Lead to Conversion have the know-how to get your site mobile-ready:

expert web design services with Lead to ConversionContact us for a quote if you need a hand getting your site in tip-top shape! 

5. Place CTAs in Prominent Places

Your CTAs encourage website visitors to take some sort of action, whether that’s subscribing to your email list, scheduling a tour, or simply asking for more information. Placing CTAs effectively can draw more attention to them.

You’ll also want to include clever, inviting copy to draw users in: 

Use call to actions on your website for more engagement
Online contact and subscription forms like the one above are an easy way to catch readers’ eyes as they scan your page. The conversational heading can then interest them in filling out the form, and you’ll snag their emails for your newsletter subscriber list at the same time.

6. Hire a Marketing Agency

Needless to say, all the work that goes into creating and maintaining an engaging site can be a bit overwhelming, not to mention time-consuming. One way to spare yourself the effort is to hire a marketing agency: 

Use a digital marketing consultant to have your senior living website stand out
At Lead to Conversion, we offer continuing care marketing services to help you stand out from the competition. We can help you implement all of the above techniques, and optimize your website for increased engagement. 

Conclusion

Seniors and their adult children use the internet every day to find services to fit their needs. Having an engaging website could be the difference between generating a lead for your business or losing them to the competition. 

Consider these key tips to help you increase engagement on your senior living website:

  1. Start a blog.
  2. Incorporate visually-interesting media.
  3. Make your website lightning fast.
  4. Use responsive design.
  5. Place CTAs in prominent places.
  6. Hire a marketing agency.

Do you have any questions about how to increase engagement on your senior living website? Feel free to ask in the comments section below or contact us today!