360 panorama of a dental office

Anyone who runs a business knows how important it is to differentiate yourself from competitors. If you’re looking for ways to make your dental practice stand out, consider adopting a marketing strategy. When done right, marketing is a great way to attract new patients and keep existing patients returning. Here are five dental marketing strategies that can help your business.

marketing strategies for dental offices featured image showing a dentist treating his patient

1. Boost Your Local SEO

Dental practices rely heavily on consumers from nearby areas. Thus, if you want to turn potential patients into repeat customers, it’s important to work on your local search engine optimization (SEO) and make your dental practice more visible in search results. You can achieve this through the following methods:

  • Get on Google: Considering Google is the most widely used search engine, you should be taking advantage of it. Having a Google Business Profile (GMB) profile and using Google ads are great ways to get more patients.
  • Encourage online reviews: Consumers trust online reviews. The more positive comments you have online, the more customers you’ll attract.
  • Share information: When dental patients discover your business, they’re going to need a reliable way to contact you. Ensure your contact information (such as business name, address and phone number) are correct across various websites and online directories.

The majority of patients (97%) rely on the internet to discover new businesses, including dental clinics. Make sure you give this target audience the attention it deserves by optimizing your local search results.

2. Try Social Media Marketing

In 2021, over 4 billion people across the globe reported using social media. While online platforms like Facebook, Instagram and Twitter are most commonly used to help people connect with one another, they’re also a great digital marketing tool. By creating a compelling online profile, you can share your personality with potential patients and encourage them to learn more about your dental treatments. Here are a few content suggestions:

  • Frequently Asked Questions (FAQs): Answer commonly asked questions about dental treatment, special procedures and your dental office. This lets patients discover more about you without having to call your practice.
  • Behind-the-scenes Posts: Encourage patients to get to know you better by posting some behind-the-scenes looks at your dental health practice. For example, you could highlight a few of your employees or post videos that show off your dental business.
  • Dental hygiene tips: People are constantly looking for professional tips on how to take care of their teeth — build a following by sharing helpful advice directly on your social media pages.

When leveraged correctly, social media is a great tool for developing personal connections with clients and demonstrating what makes your business special.

3. Use Email Marketing

Direct mail is a great way to get your business name out to local community members, but purchasing advertisements and addressing envelopes takes tons of time and effort. Fortunately, you can get the same message across at a lower cost and quicker speed through email marketing efforts. With over 4 billion email users worldwide, it goes without saying that email is one of the most effective digital marketing tools available. Here are a few ways it can help you connect with both old and new patients:

  • Welcome emails: Welcome emails are an excellent way to introduce yourself to newer customers and make them feel at home with your dental practice. Simply greet them, let them know what they can expect from your emails and encourage them to contact you with any questions.
  • Surveys: Are you ever curious about how your patients view your business? Use email surveys to gain insight into what customers think. You can ask what they like, what they don’t like and what suggestions they have.
  • Holiday Messages: Dental marketing doesn’t always have to focus on expanding your consumer base; sometimes, it’s just about connecting with people. Make your practice feel like a family by sending out friendly emails every holiday season.

As you email consumers, experiment with different subject lines and introductions. Then, utilize the ones that get the best responses.

360 panorama of a dental office

4. Optimize Your Website

Every small business needs a high-quality website where consumers can get to know them better. If your website is filled with spelling errors and technical glitches, or if you don’t have one at all, it hurts your credibility and reflects poorly on your practice. Here are a few ways to optimize your site:

  • Highlight interesting content (such as images or a dental blog)
  • Improve technical aspects (like page load time)
  • Make it easy to navigate (such as by using tabs)
  • Include local keywords (such as the town name)
  • Ensure all information (like contact details) is correct

When people like using your website, it instills faith in your business and proves you care about creating a positive customer experience.

5. Build Links

When it comes to dental marketing techniques, many people underestimate the value of link building. Put simply, this strategy involves obtaining hyperlinks from other websites — these links then take their users to your page. There are several advantages of link building, such as:

  • Exposure: More links translates to more online visibility.
  • SEO: Links can improve your organic SEO.
  • Credibility: Having links establishes your business credibility.

Of course, building links is easier said than done. For starters, you have to find sites where you’d like to include links, then build relationships with them. Rather than spend your valuable time and energy on this task, it might be better to consult a professional.

Get Dental Marketing Help Today!

Running your own dental business is a full-time job — the last thing you should have to worry about is marketing needs. At Lead to Conversion, we handle your digital marketing requirements so you can focus on what you do best: helping patients.

Our experts are highly experienced when it comes to dental marketing strategies and can assist with everything from social media and website optimization to email marketing and link building. Contact us today to learn more!