[avatar user=”Anne Smith” size=”thumbnail” align=”right” link=”http://leadtoconversion.com/?team=anne-smith-social-media-manager”]

As a Social Media Manager at LTC, I have spent countless hours researching Facebook’s algorithm known as Edgerank. My goal for my clients is to have consistent exposure in their fan’s timeline.

For a while now, I have watched my client’s Facebook organic reach hit peaks and valleys.   I also noticed that when my client’s were running an ad, their organic reach would spike then decline after the ads stopped. If you haven’t noticed a decline, you soon will.

I have come to the conclusion that if you want your content to be seen, you should seriously consider buying ads on Facebook.

Earlier this month Facebook published a blog about content sharing for business stating:

Because the content in News Feed is always changing, and we’re seeing more people sharing more content, Pages will likely see changes in distribution. 

Now you can probably guess what that means. They go on to say:

As the dynamic nature of News Feed continues to follow people’s patterns of sharing, Page owners should continue using the most effective strategy to reach the right people: a combination of engaging Page posts and advertising to promote your message more broadly. Advertising lets Pages reach the fans they already have and find new customers as well. The fans you have matter. In addition to being some of the most loyal customers, fans also make the advertising on Facebook even more effective.

facebook advertising, facebook ads, Organic ReachYes.  You have read it correctly. Facebook is telling you that if you want your Page to be seen more often you should buy ads. This is an attempt to help keep spammy content from entering your timeline.

What does that mean for your company?  It means that you should seriously consider adding Facebook advertising into your marketing budget. No big deal really, or is it? We understand that the time invested  into creating unique, original content is exhausting and now Facebook is telling you they are not showing your posts.

Finding a good Social Media Manager is key in this situation. They should know the ins and out of Facebook advertising and how to promote particular content via ads. We are here to help you with any questions you may have in regards to Facebook’s new change (as this won’t be their last). Contact us today with any questions you may have!