YouTube is a great way to expand your presence online, but there’s over 100 hours of content uploaded every minute and over 800 million unique visits to YouTube each month. You need to make your content stand out and optimize it to make sure it gets noticed.
Your YouTube videos can show up in search and they can drive great traffic to your site, but it does take some video optimization to make that happen. A lot of people forget this, but YouTube is actually the second largest search engine with way more searches being done there than on Bing. It’s the go-to place for ‘how to’ videos and let’s face it: some of your audience isn’t going to want to read and for these people, there is video.
Here are a few tips for optimizing your YouTube video:
1. Name your video
Before you upload your video, make sure to name your video with relevant keywords and dashes between each word.
2. Add a description
Make sure to add a description of the video when you upload it. This text should be relevant and hit the main keywords you’re targeting. You should also provide a link back to a relevant page on your site and put it at or near the beginning of the description. A call to action with a phone number is also good.
As cool as Google is, they still aren’t great at knowing the context of a video. This is where tagging comes in. Tagging is a great indication of what the video is about. It also will helps people to discover it when while they are searching.
4. Add your transcript
YouTube can actually create it’s own transcript of the video. However, machine learning isn’t perfect and the transcript YouTube creates is usually flawed (which makes for some funny stuff, but not what you want to show the world). Taking the time to upload your own, with the right script (and thus keyword rich, since you’re using those words in the video, right?), is a great way increase YouTube’s understanding and help with ranking.
5. Add a call to action directly to your video
YouTube allows you to add a call to action with a link from within the video window. They call it an ‘Annotation’. It’s a great way to drive traffic back to your site and can help make the video more engaging.
Following these simple steps will help you to get more value from your video creation. Of course, making sure to share the video across your social networks and with industry relationships can help you to get more out the video as well.
What steps do you take to make sure that your YouTube video is optimized?
He got his start doing SEO at an enterprise level with a nationally recognized B2B company, leading their SEO, Social Media and web marketing initiatives. After spending a few years on his own working freelance for small to medium size businesses and agencies alike, he joined the Lead to Conversion team. He loves inbound marketing, cohesive, integrated campaigns and providing a direct impact to the businesses he works with.
Mark has a diverse background with diverse interests. When he’s not working, you’ll likely find Mark outside and on his bicycle. He also loves to cook, read and learn.
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