Concierge Medicine Local SEO Case Study
CLIENT: Concierge Doctor in San Antonio
INDUSTRY: Healthcare / Concierge Medicine
CAMPAIGN: Digital Marketing with Google Local SEO Emphasis
Goals: Increase Google Business Profile traffic/sessions and phone calls to acquire new patients within a 30 mile radius of their location in the San Antonio area
Strategy: Google Local SEO (Google Business Profile)
Background & Execution
As a startup concierge medicine prodiver, this client originally came to Lead to Conversion™ (LTC) at the beginning of 2020 and just prior to the start of the COVID-19 pandemic when people were reluctant to visit doctors offices and hospitals for triage, treatment and periodic check-ups.
Their #1 goal was to be found locally for individuals seeking concierge medicine options in and around the greater San Antonio area.
After going through exhaustive keyword research, auditing the client’s site and local profiles and evaluating their competitors in the San Antonio market, a local SEO campaign with a focus on Google Business Profile was recommended and launched.
Google Business Profile (GMB) consisted of optimizing their GMB profile, building out new local citations (especially since they were a new concierge practice in the area), and ongoing micro-blogging to expand their content footprint and keyword phrase relevancy for phrases such as “concierge md”, “concierge doctor near me”, “concierge medicine”, “concierge doctor service”, and several others.
Performance Metrics – Keyword Rankings
The above keyword rankings report shows where they started (“Google Change”) to where they’re currently ranking locally in San Antonio at the point this case study was written. As you can see, this client saw explosive growth in rankings for their main phrases resulting in increased targeted traffic and conversions.
Performance Metrics – Traffic and Conversions
January 1st, 2021 – May 17th, 2021 vs. August 17th, 2020 – December 31st, 2020:
Google Business Profile statistics showed:
- 120.89% increase in GMB traffic to their site (497 in 2021 vs. 225 in 2020)
- 16.71% increase in goal conversion rates (inbound phone calls and enrollment form submissions )
- 37% increase in inbound phone calls (400 in 2021 vs. 292 in 2020)
- 60% increase in enrollment form submissions (8 in 2021 vs. 5 in 2020)
New Patient Acquisition Results:
- Averaging 12 new enrollments per month from our SEO efforts
- Went from only a handful of patients at baseline to now their 375th patient, majority of which is attributable to our efforts
Google Review from this client
“I have been working with Lead to Conversion™ since I opened my medical practice in January of 2020. About 8 weeks after opening, COVID shut down our city. It’s not easy work starting a medical practice in the middle of a global pandemic. But, with the help of this amazing team, and despite all odds, I was still able to exceed my goals for the total number of new patients in my first year. This year my goal was to reach 375 patients by the end of the year. I met that goal in early May and now have a waiting list for new patients. I am so grateful to this team for helping me to achieve my business goals. Matt and Doug have been so responsive, creative, and comprehensive in their approach to digital marketing and SEO. I would not be where I am today without them. Thank you, Lead to Conversion™!!”
- Erin R.
Conclusion
At Lead to Conversion™, we understand that our clients want tangible results. This is why we are constantly tracking the results of any marketing plan we implement and are always looking at ways to take things to the next level for our clients.
We have over 100 years of collective healthcare digital marketing experience with a strong track record in the concierge medicine vertical. Whether the goal is an increase in patient inquiries through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Lead to Conversion™ has the experience and knowledge to execute the right campaign for your business.
For more information on how to see similar results for your concierge medicine practice, call Lead to Conversion™ at 855.473.6582 and let us drive traffic to your website, while improving your bottom line.
