Background & Execution
Initially, this client came to us with a desire to amplify their brand and to increase interest in their goldendoodles and labradoodle puppies available for adoption. Their ultimate goal was to position their brand to all points of the web including search engines, social media, pay-per-click marketing, retargeting, and remarketing so their brand would stay top of mind while people were perusing the internet looking at their types of puppies available for adoption.
Strategy & Execution
During the initial stages of the engagement, we went through the process of cleaning up their website’s coding and content to adjust to the latest search engine algorithms to address SEO. Happening concurrently, we also restructured their social profiles and brand positioning within them while also setting up a new PPC program on Google Ads which also included retargeting and remarketing options. This portion of our campaign took up the first 30 days of the engagement and laid the groundwork for what was to follow in the coming months.
Ongoing throughout the project, Lead to Conversion created fresh content in the form of new landing pages, blog posts, proactively acquired inbound links, and also provided optimized press releases to increase their visibility in organic search (SEO).
On the Social Media Marketing side of things, we consistently created and disseminated unique content updates in the form of text, images, and video coupled with Facebook “boosted” posts and Facebook advertising to ensure their content was readily seen by a highly relevant and targeted audience.
For PPC, we exhaustively made adjustments to their Google Ads’ campaigns by testing different titles and descriptions in ads, matching options, geographic targeting, and bids, with the goal of maximizing exposure while minimizing the cost-per-click fees paid to Google.