Project Description

Dog Breeder and Training Company Case Study

CLIENT:  US Based Dog Breeder and Training Company
INDUSTRY:  Dog Breeder
CAMPAIGN:  SEO, PPC, Social Media Marketing, and Website Redesign
STRATEGY:

  • SEO
  • Social Media Marketing
  • PPC
  • Website Redesign

Background & Execution

Initially, this client came to us with a desire to amplify their brand and to increase interest in their goldendoodles and labradoodle puppies available for adoption. Their ultimate goal was to position their brand to all points of the web including search engines, social media, pay-per-click marketing, retargeting, and remarketing so their brand would stay top of mind while people were perusing the internet looking at their types of puppies available for adoption.

Strategy & Execution

During the initial stages of the engagement, we went through the process of cleaning up their website’s coding and content to adjust to the latest search engine algorithms to address SEO. Happening concurrently, we also restructured their social profiles and brand positioning within them while also setting up a new PPC program on Google Ads which also included retargeting and remarketing options. This portion of our campaign took up the first 30 days of the engagement and laid the groundwork for what was to follow in the coming months.

Ongoing throughout the project, Lead to Conversion created fresh content in the form of new landing pages, blog posts, proactively acquired inbound links, and also provided optimized press releases to increase their visibility in organic search (SEO).

On the Social Media Marketing side of things, we consistently created and disseminated unique content updates in the form of text, images, and video coupled with Facebook “boosted” posts and Facebook advertising to ensure their content was readily seen by a highly relevant and targeted audience.

For PPC, we exhaustively made adjustments to their Google Ads’ campaigns by testing different titles and descriptions in ads, matching options, geographic targeting, and bids, with the goal of maximizing exposure while minimizing the cost-per-click fees paid to Google.

Goal:

  • Amplify their brand across all digital marketing channels to garner interest in their puppies and fully-trained dogs available for adoption

SEO Results Prior to Website Redesign

Organic SEO showed marked improvements from the start of the campaign up until the new site relaunched on February 11th, 2020.

February 10, 2019 – February 10, 2020 (blue) vs. February 10, 2018 – February 10, 2019 (orange):

0%
increase in traffic (14,786 to 18,723)
0%
increase in conversions

SEO Results After Redesign

February 10, 2020 – March 10, 2020 (blue) vs. February 10, 2019 – March 11, 2019 (orange):

0%
increase in traffic (1,437 to 3,082)
0%
overall increase in conversion value

Social Media Marketing Results After Redesign

February 10, 2020 – March 10, 2020 (blue) vs. February 10, 2019 – March 11, 2019 (orange):

0%
increase in traffic (1,961 to 5,683)
0%
increase in contact form submissions conversion rate (.17% to 1.69%)
0%
overall increase in conversion value

Google Ads Results After Redesign

February 10, 2020 – March 10, 2020 (blue) vs. February 10, 2019 – March 11, 2019 (orange):

0%
increase in traffic (6,056 to 14,865)
0%
increase in contact form submissions conversions (59 to 131)
0%
overall increase in conversion value

Conclusion

If you’re operating a dog breeder business, there’s no better time than the present to take your business to the next level by marketing your breeder practice and adoptable puppies online.

Lead to Conversion understands the intricacies of the dog breeding business and how users act when looking to adopt dogs while visiting websites. Let us help create the perfect user experience and conversion-focused website while also laying the foundation, and building upon it, ongoing digital marketing that is guaranteed to take your breeder practice to a whole new level of dominance in your niche.

We are ready to help you begin.

Call us today at 855.473.6582.