video marketing ideas for small business

If you run a small business, there are probably tons of things you want to share with your target audience. While you can load your website content with essential details, viewers are unlikely to get excited about lengthy blocks of text. That’s why more and more companies are relying on visuals. Video marketing is a great way to grab audiences’ attention and share a compelling message about your company. Let’s take a closer look at video marketing ideas for small businesses and how video content can help your business.

Benefits of Small Business Video Marketing

Before we review popular types of videos, it’s important to understand why video is so important in the first place. Unlike text or even images, video lets small businesses communicate a story. Videos are also more appealing to customers — a high-quality, planned video can accomplish the following:

  • Increase brand awareness
  • Encourage customer engagement
  • Boost click-through rates and website traffic
  • Improve search engine optimization (SEO)

If you’re not using videos as part of your digital marketing strategy, you risk losing out on potential customers. Of course, you can’t just post any video on your landing page and call it a day. The video should have a clear purpose and bring value to your company. An average video will grab a customer’s attention — a good video will get conversions.

Marketing Videos for Small Businesses

If you’re a small business owner looking to expand your consumer base, consider trying these video marketing ideas.

Testimonial Videos

Reviews play a huge role in establishing your credibility. If you don’t have any online reviews, there’s a good chance potential customers will disregard your business. Video testimonials are essentially customer reviews in video form. They overcome the limitations of text by showcasing an actual customer talking about your product and how it’s benefited them. While there are several directions you can take with testimonials, many follow this format:

  • Introducing a customer
  • Showing a problem the customer has
  • Demonstrating how your product solves their problem

Say you sell cleaning products. The testimonial video may start with a customer talking about how they have stains on their kitchen counters. Then, they’ll use your product to eliminate the stains and discuss how it’s helped them. Ideally, your target demographic will relate to the portrayed customer and make a purchase.

FAQ Videos

Most businesses feature an FAQ (frequently asked questions) section on their website. FAQs compile questions customers commonly ask about the business and place them in one comprehensive, easy-to-read page. To appeal to visual learners, it’s helpful to include an FAQ video as well. You could show each question in a large font across the screen, then have a manager or employee provide an in-depth answer.

While some questions can be answered through words, others could be answered through visuals. For example, say you sell a unique type of workout equipment and one of your FAQs is “What exercises can I do with this?” Rather than respond verbally, you can provide a physical demonstration.

Behind-the-Scenes Videos

It’s no secret that people like to purchase from companies that show personality. If a customer can connect with your brand and see it as more than just a business, they’re more likely to buy one of your products. A great way to show off your company’s unique personality is through a behind-the-scenes video. This lets customers get a glimpse into the day-to-day lives of your employees. Here are a few video ideas to try:

  • A look into how your product is made
  • A “day in the life” of your employees
  • A tour of your office

Ultimately, you want the video to resonate with audiences and reflect well on your business. Showcasing a positive, welcoming work environment improves your brand reputation and makes you more appealing to customers.

Editing the video for marketing

Explainer Videos

An explainer video, also called a tutorial video, is helpful if you sell a product that may be confusing to use. This video model gives audiences a step-by-step guide on how to utilize your product and explains its benefits. For example, say you sell an innovative kitchen appliance that’s commonly used by professional chefs. Amateur chefs may be immediately overwhelmed when looking at your product. However, an explainer video can make them more comfortable.

Tutorials aren’t just helpful for drawing in potential audiences — they’re also key to connecting with current customers. If a consumer experiences difficulties using your product, an explainer video will help them navigate it. On the flip side, if you don’t have a tutorial, they may get frustrated and leave a negative review.

Thank-You Videos

Many businesses use their social media accounts, email addresses and websites to thank their loyal customers. Why not take things to the next level by sending a personalized thank-you video? This video style is a great way to show your appreciation to any of the following:

  • Repeat customers
  • Customers who’ve signed up for your loyalty programs
  • Customers who’ve made a big purchase

You can send an email message directly to your top customers or post a comprehensive video on your website in which you call out certain consumers by name. By making a thank-you video, you’re showing your most loyal audiences that you recognize the contributions they’ve made to your company and are grateful. Not only will this make them feel good, but it may also encourage them to make more purchases.

Get High-Quality Video Assistance Today!

Nowadays, consumers are looking for visual representations from businesses they’re interested in. If video creation isn’t already a part of your business marketing strategy, it’s time to start. At Lead to Conversion, we have the production experts and editing software you need to create a high-quality, compelling video. Not only will our videos draw in audiences and boost your brand reputation, but they’ll also improve your SEO. Contact us today to learn more about how we can help your small business.