A picture is worth 1,000 words. For a business, how about over 4 billion views daily? There is no denying that there has been a massive shift in the way we communicate online. We started with 500 word blog posts to 140 character tweets and the trend continues. Content is evolving to appeal to the eye and this change is a massive opportunity for brands and businesses to leverage their online marketing presence.

Let’s put it simply: images, pictures, videos and other visual media drives more traffic and improves conversion rate. Whenever possible use images to share your message. Youtube gets over 4 billion views a day, Pintrest is the fourth largest driver of traffic worldwide and Instagram with over 7 million users passed Twitter for daily active users in August 2012.

Enough with words, courtesy of Socially Sorted check out this interesting infographic about the power of visual content…

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Hannah Vergara, passionate for holistic marketing and living.