A picture is worth 1,000 words. For a business, how about over 4 billion views daily? There is no denying that there has been a massive shift in the way we communicate online. We started with 500 word blog posts to 140 character tweets and the trend continues. Content is evolving to appeal to the eye and this change is a massive opportunity for brands and businesses to leverage their online marketing presence.

Let’s put it simply: images, pictures, videos and other visual media drives more traffic and improves conversion rate. Whenever possible use images to share your message. Youtube gets over 4 billion views a day, Pintrest is the fourth largest driver of traffic worldwide and Instagram with over 7 million users passed Twitter for daily active users in August 2012.

Enough with words, courtesy of Socially Sorted check out this interesting infographic about the power of visual content…



Hannah Vergara, passionate for holistic marketing and living.

Anne Smith

Anne Smith is the Social Media Marketing Manager for Lead to Conversion. Her passion for social media has grown since she saw its potential over 5 years ago. She loves engaging over social channels and enjoys the ever-changing nature of social media. More than keeping up with best practice, she also enjoys pioneering new strategies.

Her energy shines through to her clients and her work. She is constantly seeking new ways to enhance social media and stay ahead of the curve. Anne is proud to say that her efforts consistently lead to positive results and happy customers!

More than being passionate about social, Anne is passionate about people and the city she lives in. She has been a member of the Social Media Advisory Committee for Positively Cleveland for the past 4 years, where she works with a team of people to promote the City of Cleveland via social media. It is important for Anne to give back to her community and has been a member of the Junior League of Cleveland where she spends time volunteering at different events.

Anne is a family gal. She spends her free time biking and hiking with her husband and 2 children in the city of Cleveland and the Cuyahoga Valley National park.

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