---
title: "Brand Identity"
date: 2023-06-13
author: "Cody Vance"
---

# Brand Identity

### Primary Logo & Identity Guidelines







![LeadToConversion logo white](https://leadtoconversion.com/wp-content/uploads/LeadToConversion_logo_white.png "LeadToConversion_logo_white")













Logo & Usage















![Clearspace 2](https://leadtoconversion.com/wp-content/uploads/Clearspace-2.png "Clearspace")





**Logo**



The logo consists of the ‘Lead to Conversion’ icon and the words ‘Lead to Conversion’. These elements should always appear together in this instance, and only be split if space or production methods limit their use.



**Safe Area**



The logo should always have an uncluttered clearance space around it in all communications. We call this the **‘safe area’**.















Active Logo Versions







![LTC grey bgLogo](https://leadtoconversion.com/wp-content/uploads/LTC_grey_bgLogo.jpg "LTC_grey_bgLogo")

![LTC blue bg logo](https://leadtoconversion.com/wp-content/uploads/LTC_blue_bg_logo.jpg "LTC_blue_bg_logo")









Font Use







Inter Semi Bold



ABCDEFGHIJKLMNOPQRSTUVW  
XYZ  
abcdefghijklmnopqrstuvwxyz







Inter Regular



ABCDEFGHIJKLMNOPQRSTUVW  
XYZ  
abcdefghijklmnopqrstuvwxyz















Logo Specifications







![LTC min width logo](https://leadtoconversion.com/wp-content/uploads/LTC_min_width_logo.jpg "LTC_min_width_logo")





Minimum Logo Width



The minimum logo size with strapline that is readable for print is 20mm width and 120px width for screen.









![LTC sphereOptions](https://leadtoconversion.com/wp-content/uploads/LTC_sphereOptions.png "LTC_sphereOptions")





Sphere Area



There is a bucket icon which can be used for Twitter, Facebook, Flickr etc. and where relevant within a layout.

















Color Palette







![Color Palette](https://leadtoconversion.com/wp-content/uploads/Color-Palette.png "Color Palette")









<a class="fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type" style="--awb-padding-right:4.5%;--awb-padding-left:4.5%;" target="_self">Download Branding PDF</a>

[Download Brand Elements](https://bugherd-attachments.s3.amazonaws.com/mndz0kip4mchlzrasrwmxa/LTC_Logo.zip)