Details

CLIENT Koloa Landing Resort
INDUSTRY Hospitality
CAMPAIGN TYPE Email Marketing
GOAL Generate bookings for the resort

EMAIL CAMPAIGN OVERVIEW Created 3 individual email blasts that were sent to a total subscriber list of 17,461 people. The main objective for the campaign was to generate bookings for the resort. The promotion included 25% off the entire stay plus a complimentary car rental, breakfast for 2 each day and a $100 resort activity credit.

Matthew Travers

Matthew Travers

Vice President of Digital Marketing

Black Friday Teaser Stats

The first email was sent at 7am EST on Thursday 11/26 with a subject line of “Coming Nov. 27th Koloa Landing Black Friday Sale – Can You Afford to Miss It?” The purpose of this blast was to generate awareness for the upcoming main push on Black Friday.
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-2

Black Friday Main Blast Stats

The main Black Friday send went out again at 7am EST on 11/27 and was titled “Black Friday 2015” The subject line for the email was “Koloa Landing Black Friday Sale – Can You Afford to Miss It?”
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-3

Below is a graph showing the click trend over the 24hr. period of 11/27.
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-4

The following chart shows the number of opens based on the country the click originated from. The below click data is for the main Black Friday blast only.
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-5

Cyber Monday Blast Stats

The final send was on 11/30 at 7am EST. This last message was used to capitalize on Cyber Monday.
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-6

Click Performance Stats – Black Friday Main Blast

Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-7
Email Marketing - Koloa Landing - Black Friday 2015 Email Campaign Statistics-8

Final Campaign Statistics

  • 1086 total unique click-throughs by both sends to the Wyndham booking engine
  • 39 reservations generated by the email campaign
  • Average rate per booking of $533.65
  • Total revenue generated – $173,070
  • Revenue per click-through (RPC) – $159.36

Pin It on Pinterest