A/B Split Testing

A/B testing, also known as split testing, is on the surface the simplest and most straightforward form of conversion optimization. Yet, there's more to it than many believe.

A/B Split Testing & Optimization Services

A/B testing is a smart approach to improving the performance of your website, and in this way, improving the performance of your business. You’ll complete more sales, and convert more traffic into paying customers and clients, by determining how your visitors are responding to your website, and how to guide them to the action you want them to take in a superior fashion.

Here, learn more about A/B split testing, what it is, and how Lead to Conversion can help at every step of the process so that your website is humming along just as you’ve always envisioned.

How We Can Help with Split Testing

AB testing, also known as split testing, is on the surface the simplest and most straightforward form of conversion optimization. Yet, there’s more to it than many initially believe.

This is partially due to the fact there’s a huge range of different variables on any page which affect its overall performance. You may not have given the layout of your navigation menu any thought, but yet, perhaps that’s the actual culprit hindering your performance.

Every variable and factor must be explored and tested in order to deliver the best results, while weeding out as many of the problem areas as possible. Factors to consider include the images you’re using, along with their size and placement on the page; headlines, calls to action and their placements; color schemes, font styles and sizes; site formatting and design; logos; buttons; contact forms; navigation menus and options; and many, many others.

Split testing isolates all of the aforementioned factors one at a time, so you can clearly see what is having an impact, to what degree, and why. If all of that sounds like a lot to handle, well, that’s where we come into play.

We have the experience you can depend upon to offer real, numbers-driven improvements to your website. Conversion rate optimization work through A/B testing is truly an investment into your business, and it’s one which will pay very real dividends.

Remember it’s not what you like the best, and it’s not even what we like the best, either. It’s all about the data and the numbers, which is why proper A/B split testing is so important. The numbers don’t lie, and by examining what actually produces the best results, you’ll always be moving in the right direction instead of haphazardly guessing, or changing for the sake of change alone.

While A/B testing is an essential component of any plan for conversion and performance optimization, it’s not the only tool at your disposal, either. Other forms of testing and analysis include multi-variate testing, conversion funnel testing, and copy testing, and Lead to Conversion offers them all.

Get Started with AB Testing Today

Don’t waste another visitor with a poorly performing website which could instead be fine-tuned with the right approach. Call Lead to Conversion at 855.473.6582 today, and we’ll provide you with a free consultation to begin discussing how we can improve the results you’re experiencing, and build a more successful online presence.

Matthew Travers

Matthew Travers

Vice President of Digital Marketing

Case Study

Equipment Manufacturer SEO & CRO

When this client came to Lead to Conversion (LTC), they had a website that had been managed for several years by a large, well­‐known local competitor of ours.

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