Improve content marketing strategies with keyword-enriched SEO copywriting that converts.
Rely on the content marketing team at Lead to Conversion for highly effective SEO copywriting. Using concise language that potential customers naturally seek when searching on Google and other search engines, our website content creators optimize every facet of your word-based content to help you achieve an excellent rank and stay ahead of the competition. Our content creation specialists aim for writing that educates and enlightens in an authoritative way, ensuring both your target audience and search engines find your text valuable and relevant.
While pay-per-click advertising serves the same purpose in terms of getting targeted website traffic, SEO copywriting lets you get that same benefit without the diminishing returns. By utilizing powerful, persuasive language that potential customers want to see, our SEO content strategy helps you make the most of visitors who get to your website through any avenue, making your target audience more willing to convert from potential to paying customers.
Give potential customers reasons to keep visiting with blog content.
Blog posts give your website a dynamic feel and let you address time-sensitive topics easily, and because the posts you make are searchable, they keep on bringing in traffic even after the initial interest ebbs. Great for building rapport with visitors and relationships with existing customers, blog content gives them opportunities to interact with your brand through the comments sections and allows people to share your ideas, products or services on social media with a simple click of a button.
Blog content also gives your business an edge over paid traffic because it puts your words in front of your target audience organically. The key, however, to maximizing returns on blog posts is consistency. Subscribers typically expect frequent content updates, so you need to post regularly to touch base with those interested enough to sign up to see more. Lead to Conversion helps you maintain blogs and schedule targeted posts to bring in traffic now and down the road while enriching customer engagement.
Help local customers find your business with cost-effective GMB posts.
Businesses looking to maximize interaction with locals seeking their goods and services need Google My Business (GMB) posts in their corner. Designed to boost online visibility, a GMB profile with your company name and address may be the first thing visitors see when searching for local businesses to meet their needs. GMB provides free exposure, including photos and a description of your business, your phone number and website and online reviews. Utilizing this service requires only claiming your Google My Business profile, but making the most of it takes some work.
That’s where Lead to Conversion comes in — our content marketing company goes above and beyond basic profile creation by taking advantage of the micro-niche blog functionality of GMB posts. We create laser-focused content for events, offers and news, helping time-sensitive promotions reach local target audiences quickly and in a cost-effective fashion. Additionally, GMB lets you quickly answer customer questions and respond to reviews, aiding you in creating and maintaining good business relationships.
Social Media Content
Use social media channels to reach a clearly defined audience.
Engaging content matters. That’s why Lead to Conversion’s content marketing services use every available avenue to get your messaging out in front of users on social media platforms. Our social media content creation specialists put a great deal of thought into every word used on Facebook, Twitter and Instagram posts, among other social media channels, pairing eye-catching photos and infographics with carefully chosen keywords and terms to build trust and rapport with your target audience.
Whether you run a local service business or sell your products to customers around the world, Lead to Conversion helps you connect with social media users by providing relevant content based on keyword research and skillful copywriting. Our digital marketing specialists aid you in personalizing your business and building brand awareness that focuses on a clearly defined audience that converts, all while providing opportunities for public interaction that further drive interest and engagement.
Educate and sell simultaneously with feature/benefit balanced product descriptions.
Product descriptions serve two purposes: They tell potential customers about your services or wares and provide opportunities to put keyword research to good use within valuable content. Lead to Conversion’s industry focused writers understand the ins-and-outs of product description content marketing, creating high-quality copy that balances features with benefits in a clear yet engaging way. By focusing on the small details that set your products apart from the competition, our content creation specialists tell a story about your business that helps persuade your target audience into clicking the buy button.
Additionally, search engines typically give product descriptions a higher rank because they focus on items users are looking for when shopping. At Lead to Conversion, we perform keyword research to find the optimal terms to bring in website traffic, and we utilize that knowledge to craft a unique digital marketing strategy that gets your wares in front of your target audience.
Press Releases and White Papers
Boost authority and generate leads with press releases and white papers.
Press releases designed for propagation to news websites let the public know about new product or service offerings from small businesses. Sharing across social media channels further gets the word out by providing immediate exposure to your target audience, and press releases also improve search engine optimization to bring in organic website traffic. Our industry focused writers know the perfect keywords to use to help your press releases make a splash — no public relations firm required.
White papers also help generate leads, especially when used as an incentive for website visitors to join your email list. Additionally, Lead to Conversion content marketing uses white papers to help your business build authority with relevant content, marking your company as an industry leader willing to go the extra mile for its target audience. Likewise, the in-depth analysis provided by white papers sometimes persuades hard-to-convince potential customers where traditional copywriting doesn’t.
Make a great first impression with landing pages that convert.
Landing pages are, simply put, the first point of contact between your business and potential customers. Designed to act as a sales funnel, these pages refine search engine traffic based on keyword research, ensuring that visitors who land on that particular page are most likely your target audience. Great for reaching niche markets, new product promotion and lead generation, landing pages can serve whatever purpose you require for your content marketing needs.
Our content marketing agency uses landing pages in a variety of ways to precisely fit your business goals. Our calls to action help persuade a clearly defined audience into subscribing to mailing lists, request quotes or purchase your products, depending on the focus you wish for the landing pages to take. And even when they don’t convert, they provide valuable insight into visitors’ needs to help you — and LtC — better focus content marketing strategies.