At its core, TikTok is known for fun dances, fast-moving trends and user-generated content, but its importance as a marketing tool can’t be overstated. TikTok’s user base exceeds 1 billion people, having been downloaded over 200 million times in the United States alone. Chances are your target demographic is among those users. It’s time to reach out to them by speaking their language: entertaining short-form TikTok videos planned by the top TikTok marketing agency. But what is TikTok? Read on to learn what Tiktok is and how you can use it for marketing to maximize your brand’s online visibility.

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What Is TikTok Influencer Marketing?

Social media influencers present an aspirational lifestyle to their audience on most popular social media platforms like TikTok, often carving out a particular niche or aesthetic and building a community around that. The influencer builds credibility and is eventually seen as an authority in their niche if they post consistently and learn to leverage the TikTok algorithm to boost their posts. Working with influencers allows your brand to reach new people and establish credibility among your target audience. Our TikTok influencer marketing services match you with the right influencer for your brand and campaign.

The influencer you’re working with is paid to display or advertise your product on their own TikTok account using short-form video content that’s relevant. Depending on the influencer, this may expose millions of people to your product and allow you to reach a much broader audience.

TikTok Marketing Strategy and Why You Need One

Running in-feed ads on TikTok may sound simple, but it requires planning and strategy just like any other ad campaign. In-feed TikTok ads should “blend in” with other TikTok content, rather than appearing as a blatant advertisement, and feature exciting content to capture your target demographic’s attention.

Digital marketing is an ever-changing landscape, and consulting with a TikTok marketing firm to develop your own TikTok marketing strategy is the first step to a successful influencer marketing campaign on the fastest-growing social media platform.

Rather than a creation approach, we take a consultation approach to helping you establish a TikTok presence. We focus our marketing efforts on identifying your audience demographics and figuring out where to target your ads. We create a TikTok business account, match you with the right TikTok influencers for your brand and develop a content strategy that’ll reach the previously identified audience.

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Using TikTok Videos to Promote Your Brand

When influencers create content to promote your brand or products, they can choose from a few approaches within the guidance and content ideas you give, but authentic content is important to TikTok users. TikTok trends come and go like the wind, so relying on trending audios as a marketing strategy isn’t always the most efficient way to go, especially for an evergreen ad. Creating hashtag challenges or funny videos or asking the influencer you’re working with to turn the ad into a skit that fits with their own TikTok content are just a few ways you can harness the power of the TikTok app.

Product placements and shout-outs are some of the most common ways to get sponsored videos out to the younger demographic through TikTok. Sponsored posts can take a variety of creative directions, from entertaining videos to creative and artsy posts. When people comment, “I didn’t even realize this was an ad,” you know you’re on the right track!


  • Always Proactive.
  • Always Optimizing.

  • Always Focused on Your Long-Term Success.

How We Can Help

Marketing plans for TikTok are what we do. We work with influencers across the app to find the right fit for your brand, foster a mutually beneficial professional relationship between influencers and brands and consult on TikTok advertising to develop a plan for your business account. We rely on more than just trending audio to make TikTok work for you — by working with us, you gain access to a younger audience of Gen Z consumers and receive insights on how to reach them most effectively. We make the plan, the influencers post videos and you keep doing what you do best: running your business and handling your new leads.

TikTok creators make their living by working with brands, and brands that aren’t taking advantage of TikTok may be missing out on a huge market. Contact the top TikTok marketing agency today at 855-473-6582 to learn more about our marketing plans for TikTok.