It all starts with establishing a brand and an online presence.
Whether you’re operating a dog breeder practice or provide dog training services, chances are you’re always looking for ways to promote your services to the masses in a way that will maximize your exposure and provide a steady flow of leads.
Of all of the marketing venues available today, online marketing is the preferred method for promoting products and services to an eager and motivated audience of potential clients seeking puppies for sale and dog training solutions.
Successful dog breeders and trainers alike understand the importance of creating an aesthetically pleasing, easy to navigate, multimedia-rich, and search engine friendly dog breeder website that succinctly conveys value to their site visitors. They also know it’s important to lay out key conversion points throughout the website journey to ensure the highest level of conversion potential.
If you don’t already have a website, it’s time to get one built stat. This is where Lead to Conversion’s dog breeder web design comes in.
Both during the design and after its official launch, it’s important to incorporate best practices dog breeder SEO into your site to ensure your target audience can find your breeder and/or training services when they’re proactively searching online.
Every day, there are thousands of dog and puppy related searches taking place on search engines such as Google and Bing, so make sure when someone is looking for a specific type of dog or local dog trainers, you’re the brand they find at the top of search results and not your competition.
Pay-Per-Click Marketing (PPC)
PPC is a great way to promote your services online and pay only on a “per click” basis. Search engines such as Google and Bing offer great PPC options including standard “Ad” listings as well as geotargeting, retargeting and display options.
If you’re looking to only pay for quality traffic to your site, PPC is a great option and one we’ve seen work incredibly well for our dog breeder and trainer clients.
Social Media Marketing
Dogs and puppies are cute and people melt whenever they see them on their family and friend’s social media profiles. Of all of the digital marketing channels available to promote puppies for sale and dog training services directly, Facebook and Instagram have proven to be the best platforms to promote these services through regular content contribution and advertising options.
People love dogs and when it comes to social media, they don’t hesitate to comment, share, and like cute puppies for sale and advocate on behalf of successful dog training and the trainers responsible.
If you don’t have your social media game on point, it’s beyond time to get a strategy developed and put into motion.
Chances are you’re already collecting email addresses of people that have inquired about your puppies for sale or training services, but what are you doing with those email addresses once initial correspondence stopped?
All too often, business owners forget about keeping in regular contact with people in their email database. These individuals already expressed interest in your brand before and if you’re not keeping in regular contact with them through ongoing email marketing, it’s a missed opportunity to sell, resell and/or upsell individuals who already have some level of trust in your brand.
Contact Us Today for A Free Consultation
Here at Lead to Conversion, we have a rich history of only working with reputable dog breeders and trainers all over the United States. If you’re unsure how to launch a successful digital presence, contact us today for a free consultation and let’s see if there’s a fit.