If you don’t have your social media game on point, it’s beyond time to get a strategy developed and put into motion.
Social Media Marketing is a must-have digital marketing venue for breeders and puppies for sale classified sites to have in their marketing arsenal. We can say this with great confidence because our breeder and classified clients continue to see their fan base grow and puppies getting sold week after week and month after month through regular content contribution on their social profiles and sustained post “boosting” and Social Media advertising.
Social Media Marketing is a fantastic way to promote and sell your puppies to a targeted audience where they congregate and share information regularly. However, the keys to a successful social strategy is to first establish a strategy based on your target audience (demographics, geographic considerations, etc.) and then executing it. If you think simply having social profiles with periodic updates is enough to gain fans, likes, shares, and puppy sales, you would be wrong. We highly recommend you seek out an agency with multiple case studies working with dog breeder clientele.
There are tons of Social Media sites out there, but the ones we’ve seen consistently produce puppy sales are Facebook and Instagram. Other platforms such as Twitter and Pinterest are okay to have a presence, but they don’t produce many sales due to the nature of their user base.
Other than setting up and optimizing your Facebook and Instagram profile and regularly contributing and promoting content, we’ve also seen clients have great success getting involved with and/or listing their puppies for sale on Facebook Groups as well: