Every business has its own unique objectives, and these objectives are what will shape your social media advertising strategy. Before launching your Facebook marketing campaign, we’ll learn everything we can about your business, from your products and services to your goals and hopes. We’ll also take into account the following:
- Your target audience
- Your ad spend limit
- Your desired brand image
- The keywords relevant to your field
- Your digital advertising expectations
We don’t just apply the same cookie-cutter campaigns to every brand. Rather, we learn more about the type of audience you want to connect with and the content you plan to share, then create a marketing strategy that meets those needs. Throughout the campaign, you can expect Facebook advertising costs to remain within your budget. Our ultimate goal is to create a Facebook advertising campaign that drives engagement, boosts sales and works well for your precise brand.
Every successful digital marketing campaign starts with a strong, detailed strategy. Considering that over three million businesses actively advertise on Facebook, it’s important to make your Facebook business page stand out. At Lead to Conversion™, our team has tons of experience crafting unique social media strategies that actually translate to website traffic and conversions. Here are just a few of the tasks we help with:
- Creating content (including text posts, images and videos)
- Managing Facebook stories
- Writing optimized captions
- Scheduling posts
- Reaching target audiences
We’re highly knowledgeable in using Facebook ads manager and know exactly how to make your paid ads grab the attention of the average Facebook user. Every small detail, from the keywords used in your caption to the precise time we release your posts, is done with your business goals in mind. Taking care of the little things is key to getting the big, quality results you’re looking for.
Creating an effective strategy is just the first step to a successful Facebook ad account. To drive engagement and generate leads, that strategy needs to be successfully implemented. It’s one thing to plan out an ad campaign designed to capture the attention of Facebook users — it’s another to actually get that attention. So, how does our ad agency effectively deploy strategies? We accomplish this by keeping your goals in mind at every step of the process.
Let’s say you want to raise awareness about your brand. We’ll meet this need by implementing your strategy at peak engagement hours (the times Facebook tends to be busy). On the flip side, maybe your main goal is to connect with new audiences. In this case, we’ll distribute your advertisements to users outside your key demographic. Whatever your goals are, you can trust our team to help you achieve them.
Our Facebook advertising agency services extend beyond your social media presence. In addition to creating and releasing eye-catching advertisements, we work on both your on-page and technical SEO. This includes the following:
- Improving your site load times
- Enhancing website architecture
- Optimizing your page layout
- Adding schema markup
- Incorporating meta descriptions and title tags
- Including keywords throughout your website content
Ultimately, your off-page SEO (or Facebook ad development) should work hand in hand with your on-page and technical SEO to create a positive customer experience. To better illustrate this, let’s consider an example. Say a Facebook user notices one of your ads and decides to learn more by clicking on your link. If the link doesn’t load quickly or your website is unappealing, you won’t get a sale (even though your ad was successful). That’s why, at Lead to Conversion™, we always look at the big picture.
Statistics show that the typical Facebook user spends about 30 minutes on the social media platform every day. In other words, you have a fairly short window to grab your prime audience’s attention and convince them to visit your page and site. To help you optimize your campaign and get the best possible results, our Facebook advertising agency keeps careful track of your metrics. This includes the following key performance indicators:
- Your engagement (likes, comments, shares)
- Followers growth
- Link click-through rates
- Conversions (and cost per conversion)
Say you’re not receiving the amount of likes you’d hoped for. This lets us know we have to focus on your content creation. On the flip side, maybe you’re getting a high amount of likes but low click-through rates. This tells us we need to work on your on-page SEO. At the end of the day, your reports serve as a guideline when it comes to changing and optimizing your campaign.
When it comes to your digital strategy, our Facebook ad agency is constantly looking for ways to make it more effective. Even if you’re getting the engagement you hoped for, there’s always room for improvement. This is where the final stage of our marketing plan — the refinement stage — comes into play. Using your social media metrics, along with our knowledge of your brand and customers, we’ll refine your campaign to help get the best possible results.
As we implement changes, we’ll carefully monitor the role they play in your overall ad campaign. For instance, if your content largely consists of images, we might try shaking things up with video advertisements. If these succeed, we’ll follow up with more videos. On the other hand, if the videos don’t do well, we’ll shift our focus back to image-based content. By constantly evolving our strategies, we can keep up with trends and help ensure your audience never gets bored.