Since 1971, email has remained a popular form of media. Not only is email a convenient messaging tool, but it can also be used as a business tactic. To this day, email marketing campaigns remain one of the most effective ways to reach new customers and convert them into repeat buyers. They let you build relationships with both new and old customers, helping you generate leads, improve sales and boost your brand reputation.
Of course, in order to enjoy these advantages, you need to have a proper email marketing strategy in place. This involves creating captivating subject lines, curating unique messages and connecting with the right people. At Lead to Conversion™, our team is highly experienced when it comes to email marketing. We’ll work with you to optimize your emails, craft compelling content and form a strategy that attracts new customers and turns them into repeat ones.
Reach New Customers
Our team of SEO experts will help you create high-quality, intriguing content that encourages your potential customers to actually open your emails. Far too often, companies fail to get past the “junk mail barrier.” Our email marketing services are geared to overcome the dreaded spam box and actually connect with consumers through their inboxes.
When leveraged correctly, digital marketing can boost your sales, generate revenue and take your business to the next level. Not only does our email marketing company help you get messages in the coveted inbox, but we also motivate people to click links, visit your website and browse through your products and services.
Personalize Your Brand
Studies show that 86% of customers care about a brand’s personality or story. Your email campaigns offer a chance to show off your personality and let people know what you’re all about. As we develop your marketing strategy, we’ll work with you to showcase your brand in a positive light and boost your image.
Create, Implement and Improve Your Email Marketing Strategy
Studies show over 269 billion emails are sent every day across the globe — that’s a ton of people and email accounts to sift through. The first step email marketing agencies should take is to make sure your emails are landing in the right inboxes. You don’t want to spend time, effort and money on curating the perfect email only to send it to people who have no interest in your products.
Our search engine optimization (SEO) team can evaluate your company to learn more about your brand, business goals and target audience. This includes examining integral elements of your company, from your sales and website traffic to your personality and brand messages. Throughout this process, we’ll discover what exactly your central demographic is looking for, including the types of keywords they tend to search. This information will enable our email marketing agency to optimize content in a way that appeals to your audience.
Every successful email marketing campaign starts with a good strategy. At Lead to Conversion™, our SEO experts conduct thorough testing to help ensure our email campaigns get a positive response and foster business growth. One of the main strategies we use to optimize your email content is A/B testing. This involves sending out two emails with differing subject lines and/or messages. Then, we’ll see which option gets the most attention, clicks and customer conversion rates. Other factors we’ll assess include:
- Calls to action
- Font size
No matter how small a detail may seem, it can make a big difference in the overall impact of your email. Even just a minor adjustment to the headline or a change in font can lead to a better customer response. Through property testing and strategizing, we can help you create emails that obtain more sales and convert regular email subscribers into returning, paying customers.
One of the central responsibilities of email marketing companies is effectively implementing your emails in a way that gets concrete results. As part of our online marketing services, we evaluate which emails do well with certain consumers. For instance, your younger customers may like one subject line, while your older consumers might prefer another. Then, we’ll send out specific emails to certain customers in hopes of eliciting the best response possible.
A big part of implementing emails is incorporating the right type of content. Our SEO team creates unique messages that include photos, customer testimonials, case studies, shopping guides and personal or emotional stories. You won’t find basic, boilerplate content from our email marketing team — each message we curate and send out is entirely connected to your brand. When your customers open your emails, they’ll immediately recognize that you put time, effort and thought into this content.
At Lead to Conversion™, we don’t just manage email marketing campaigns — we help make sure your business ranks high both on- and off-page, resulting in a wider consumer base. Of course, emails play a big role in boosting your SEO. The more people you can attract through emails, the more website traffic and organic search results you’ll get. However, we go above and beyond by supplementing this with technical SEO efforts, such as:
- Page speed optimization
- XML sitemaps
- Meta descriptions and title tags
Improving your technical SEO can also make your overall email campaigns more effective. As part of your email marketing strategy, you might include a link to your website. If this link doesn’t work or the page loads too slowly, potential customers will immediately lose faith in your business. Ultimately, SEO and email marketing campaigns should work together to create a positive user experience and convert customers.
Crafting, implementing and optimizing your email campaign takes time, energy and money. To make sure this effort is paying off, it’s important to ask yourself the right questions. How many people are opening your emails? Which subject lines are the most popular? What types of content are people drawn to? These are all important factors you’ll need to consider as you move forward with the campaign. To help you answer them, our SEO team offers high-quality reporting services. We don’t just send emails out and then vanish — we analyze the results and use them to improve. Key indicators we look at include:
- Open rate
- Click-through rate
The purpose of reporting is to get a better sense of your email performance and discover ways to enhance it. Understanding which strategies work (and which ones don’t work) will make a significant impact when it comes to improving your efforts.
You’ve probably heard the phrase “Practice makes perfect.” This quote can be applied to your digital marketing strategy — the more you practice, the more you can improve. No matter how successful your first email attempts are, there’s always an opportunity to learn.
At Lead to Conversion™, our team has years of experience when it comes to reviewing and understanding key performance indicators. After creating comprehensive reports about your email strategy, we’ll help you decide what steps to take moving forward. For example, if your open rate is high but your click-through rate is low, we might need to work on creating more engaging content. On the other hand, if your open rate is not high enough, we may have to focus on subject lines or reevaluate your key demographic. No matter what the issue is, our team is happy to help you refine your strategy until it meets all your expectations.
Prices for Email Marketing Services
Big Results for Affordable Prices
Email marketing is a cost-effective method to improve brand reputation and generate new leads. Even a small budget can go a long way in securing sales — provided you have the right strategy. Our experts will work with you to create a high-quality, results-driven plan that adapts to your needs. Learn more about pricing by requesting a custom quote today.
Unique Emails That Fit Your Brand
Since 2006, our team has helped several businesses launch successful SEO strategies that increase awareness and turn regular website viewers into consistent, paying customers. What sets us apart from other SEO services is our ability to adapt to the unique characteristics of every brand we work with. You’ll never see us “copy and paste” cookie-cutter campaigns — rather, we learn as much as we can about your business, enabling us to craft a custom strategy that works well for you. As we develop your email strategy, we’ll integrate our core values:
We’re experienced in all aspects of modern SEO, including technical, on-page and off-page SEO. As we optimize your emails, we’ll keep you up to date on the process and take into account your unique needs and wants. Finally, you can trust that everything we produce, from email content to technical updates, will be of the highest quality.
THE LEAD TO CONVERSION GUARANTEE:
Improve Your Email Marketing Today
Enjoy Custom, Quality Emails That Lead to Conversion™s
When used correctly, email is an invaluable marketing tool for your business. Our digital marketing agency, based in Cuyahoga Falls, is ready to help you take your company to the next level through effective, personalized email marketing. Call us at 855-473-6582 or fill out our brief form for a free consultation today.