STRATEGIZE

Every successful email marketing campaign starts with a good strategy. At Lead to Conversion™, our SEO experts conduct thorough testing to help ensure our email campaigns get a positive response and foster business growth. One of the main strategies we use to optimize your email content is A/B testing. This involves sending out two emails with differing subject lines and/or messages. Then, we’ll see which option gets the most attention, clicks and customer conversion rates. Other factors we’ll assess include:

• Images
• Headlines
• Calls to action
• Font size
• Style

No matter how small a detail may seem, it can make a big difference in the overall impact of your email. Even just a minor adjustment to the headline or a change in font can lead to a better customer response. Through property testing and strategizing, we can help you create emails that obtain more sales and convert regular email subscribers into returning, paying customers.

IMPLEMENT

One of the central responsibilities of email marketing companies is effectively implementing your emails in a way that gets concrete results. As part of our online marketing services, we evaluate which emails do well with certain consumers. For instance, your younger customers may like one subject line, while your older consumers might prefer another. Then, we’ll send out specific emails to certain customers in hopes of eliciting the best response possible.

A big part of implementing emails is incorporating the right type of content. Our SEO team creates unique messages that include photos, customer testimonials, case studies, shopping guides and personal or emotional stories. You won’t find basic, boilerplate content from our email marketing team — each message we curate and send out is entirely connected to your brand. When your customers open your emails, they’ll immediately recognize that you put time, effort and thought into this content.

OPTIMIZE

At Lead to Conversion™, we don’t just manage email marketing campaigns — we help make sure your business ranks high both on- and off-page, resulting in a wider consumer base. Of course, emails play a big role in boosting your SEO. The more people you can attract through emails, the more website traffic and organic search results you’ll get. However, we go above and beyond by supplementing this with technical SEO efforts, such as:

• Page speed optimization
• XML sitemaps
• Meta descriptions and title tags

Improving your technical SEO can also make your overall email campaigns more effective. As part of your email marketing strategy, you might include a link to your website. If this link doesn’t work or the page loads too slowly, potential customers will immediately lose faith in your business. Ultimately, SEO and email marketing campaigns should work together to create a positive user experience and convert customers.

REPORT

Crafting, implementing and optimizing your email campaign takes time, energy and money. To make sure this effort is paying off, it’s important to ask yourself the right questions. How many people are opening your emails? Which subject lines are the most popular? What types of content are people drawn to? These are all important factors you’ll need to consider as you move forward with the campaign. To help you answer them, our SEO team offers high-quality reporting services. We don’t just send emails out and then vanish — we analyze the results and use them to improve. Key indicators we look at include:

• Open rate
• Click-through rate
• Bounces
• Subscribers/unsubscribes

The purpose of reporting is to get a better sense of your email performance and discover ways to enhance it. Understanding which strategies work (and which ones don’t work) will make a significant impact when it comes to improving your efforts.

REFINE

You’ve probably heard the phrase “Practice makes perfect.” This quote can be applied to your digital marketing strategy — the more you practice, the more you can improve. No matter how successful your first email attempts are, there’s always an opportunity to learn.

At Lead to Conversion™, our team has years of experience when it comes to reviewing and understanding key performance indicators. After creating comprehensive reports about your email strategy, we’ll help you decide what steps to take moving forward. For example, if your open rate is high but your click-through rate is low, we might need to work on creating more engaging content. On the other hand, if your open rate is not high enough, we may have to focus on subject lines or reevaluate your key demographic. No matter what the issue is, our team is happy to help you refine your strategy until it meets all your expectations.