Social Media Marketing & Advertising
Social Media Marketing is a must-have digital marketing tactic for telemedicine practices. We can say this with great confidence because we’ve seen the direct impact social has on a practice’s brand image and reputation. However, social does require ongoing, consistent effort through regular content contribution on social profiles along with regular post “boosting” and Social Media advertising.
Social Media Marketing is a fantastic way to promote your telemedicine/telehealth program to an audience that frankly may not even be aware of this alternative option to traditional doctor appointments. It’s in social channels where your target market is constantly congregating and sharing information regularly.
It’s not enough to simply create social profiles and post periodic updates to gain fans, likes, shares, etc. The key to your success is to first establish an organic and social advertising strategy based on your target audience (demographics, geographic considerations, etc.) and then execute this strategy each and every month specifically for each social channel.
There are many Social Media channels out there, but the ones we’ve seen consistently produce new patient inquiries for healthcare organizations are Facebook and Instagram. Other platforms such as Twitter and Pinterest are okay to have a presence, but they don’t produce many inquiries due to the nature of their user base.
Here’s an example of a telehealth ad on Facebook:
We like the above ad because it clearly states what this practice does and that they currently offer telehealth appointments as an alternative to traditional ones. The ad is straightforward and very timely for marketing their telehealth services for their practice.