With the coronavirus pandemic sweeping the globe, many healthcare providers have been hurrying up to get prepared to offer telehealth services. The demand for telemedicine and telehealth services is growing fast, yet your practice isn’t seeing a corresponding increase in revenue. You’re working harder than ever, but it doesn’t seem to make a difference when it comes to bringing in new and potential patients. If traditional marketing tactics aren’t helping you grow your practice, now is the time for a change. Without a strategic marketing plan that incorporates social media, online advertising, and other digital marketing tactics, growing your practice will always be a struggle.
Lead to Conversion™ understands the challenges of telemedicine marketing and knows how to use today’s technology to help you connect with prospective patients. To learn how to build a thriving telemedicine service and practice, download Telehealth Marketing Mastery in 30 Days, a 10-step action plan for running a profitable business.
PROMOTE YOUR TELEHEALTH SERVICES
As a telemedicine doctor or practice administrator, you’re in a great position to bring on new patients to provide virtual care, especially in today’s environment. Unfortunately, most practitioners don’t know how to promote their telemedicine services to a growing and eager audience of potential patients seeking primary care help, especially in rural areas where healthcare access may be limited. That’s where a telemedicine marketing agency like Lead to Conversion™ can help.
Successful, fine-tuned processes
Our team has had the honor of working with respected and well-known health systems like Cleveland Clinic and Mercy as well as many multi-physician medical practices and private practice physicians covering nearly every healthcare discipline. This not only gives us unparalleled knowledge across the spectrum of health, but has allowed us to create successful, fine-tuned processes we can use to help grow your practice. Here’s more…
HOW TO MARKET TELEMEDICINE PRACTICE USING DIGITAL MARKETING
Telemedicine websites need to be concise, easy to navigate and supply your site visitors with quality content and clearly defined conversion goals on every webpage.
Social Media Marketing & Advertising
Social Media Marketing is a must-have digital marketing tactic for telemedicine practices. We can say this with great confidence because we’ve seen the direct impact social has on a practice’s brand image and reputation. However, social does require ongoing, consistent effort through regular content contribution on social profiles along with regular post “boosting” and Social Media advertising.
Unlike PPC that provides instant gratification in terms of getting targeted traffic to your site, SEO or search engine optimization requires attention to detail and sustained effort to shore up results for your practice.
Since telehealth services are not isolated to a particular geographic area, geotargeting your website’s content doesn’t have to be a requirement per se, but it would be a mistake if you didn’t claim, at a minimum, your local Google Business Profile profile.
Pay-Per-Click (PPC) Marketing
PPC allows you to promote your practice by placing your website at or near the top of search engine result pages. You pay for target audience visits on a “per click” basis. Search engines such as Google and Bing offer great PPC options including standard “Ad” listings as well as geotargeting, retargeting and display options.
Let us help your practice grow!
Lead to Conversion™ can help your telemedicine practice set up brand new profiles or rework existing ones. Our social media healthcare marketing initiatives include a well-structured marketing plan including ongoing ideation and creation of fresh content and advertising for daily, weekly, and monthly updates to keep your brand ahead of the competition on platforms such as Facebook, Instagram and LinkedIn (if desired).
Whether you’re operating a large healthcare system or have a private practice that provides bespoke healthcare services to patients, let our team of healthcare marketing experts help advertise your services online with a customized telehealth solution. Regardless of the marketing budget, we can customize marketing campaigns to fit your needs and monthly budget.
Give us a call for a free consultation and digital marketing assessment today.
LET’S GET STARTED
For more information, please call (855) 473-6582 to speak with a digital marketing expert today for a free, no-obligation consultation and assessment.
Whether you’re looking to design a new site, run a PPC or SEO campaign, or deploy a holistic strategy doing it all, Lead to Conversion™ is a digital marketing services provider and a perfect partner that will take the time to put together a customized digital marketing strategy guaranteed to solidify your online presence and precipitate bottom-line results.
LEARN MORE ABOUT HEALTHCARE DIGITAL MARKETING