Convenience and access to care
Telemedicine and telehealth services are growing in popularity over the past few years. Along with the more obvious benefits like convenience and access to care, telemedicine is also a good option for individuals that fear being in close contact with others may cause or exacerbate health issues.
Promote your telehealth services
As a telemedicine doctor or practice administrator, you’re in a great position to bring on new patients, especially in today’s environment. Unfortunately, most practitioners don’t know how to promote their telehealth services to a growing and eager audience of potential patients. That’s where online marketing and a company like Lead to Conversion can help.
Successful, fine-tuned processes
Our team has had the honor of working with respected and well-known healthcare systems like Cleveland Clinic and Mercy as well as many multi-physician networks and private practice physician offices covering nearly every healthcare discipline. This not only gives us unparalleled knowledge across the spectrum of health, but has allowed us to create successful, fine-tuned processes we can use to help grow your practice. Here’s more…
Telemedicine websites need to be concise, easy to navigate and supply target audience visitors with quality content and clearly defined desired actions. This type of conversion oriented website is custom designed by Lead To Conversion to direct potential new patients into the conversion funnel based on proven design layouts and marketing methodologies.
Pay-Per-Click (PPC) Marketing
PPC allows you to promote your practice by placing your website at or near the top of search engine result pages. You pay for target audience visits on a “per click” basis. Search engines such as Google and Bing offer great PPC options including standard “Ad” listings as well as geotargeting, retargeting and display options.
If you’re looking to expedite traffic and leads to your website, PPC is a great option and one we’ve seen work incredibly well for our healthcare clients. However, our experience shows telehealth and telemedicine phrases can be quite expensive per click ranging from $13/click for a term like “telehealth” to $17/click for the term “telemedicine”. Some less often used telehealth search phrases can be more reasonable in terms of cost coming in as low as $1.40/click.
At Lead to Conversion, we understand the importance of custom designing a PPC program built specifically for your target audience, goals, and monthly budget threshold. Once up and running, we consistently monitor, adjust and fine-tune the performance of your PPC campaigns by modifying bid adjustments, changing ad copy to better qualify click-through behavior, removing ineffective keyword phrases and matching options based on data insights. The ultimate goal of our PPC programs is to maximize your exposure for keyword phrases that deliver potential patients and at the same time, work to decrease your cost per click and overall cost per lead.
Standard Google Ads look like this in search results:
Whether you’re operating a large healthcare system or have a private practice that provides telemedicine/telehealth to patients, we can help with advertising your services online. Give us a call at 855-473-6582 or click the link below for a free consultation and digital marketing assessment today.
Unlike PPC that provides instant gratification in terms of getting targeted traffic to your site, SEO requires attention to detail and sustained effort to shore up results for your practice.
SEO requires both ongoing technical skills and patience since it can take a few months (or more) to start seeing your listings populate page one of search results. If PPC is a sprint, it’s best to think of SEO as a marathon….and a marathon that is well worth the time since top 3 search rankings can bring many new potential patients to your site over the long haul.
Technical SEO (CMS coding tweaks to platforms such as WordPress)
Unique content creation and optimization
Alt Text (image descriptors)
Internal Linking via Anchor Text (hyperlinking of words and phrases on pages)
H1’s and H2’s
Blogging & Content Marketing (publishing a minimum of one blog post per month at no less than 500 words each)
Inbound Link Acquisition (acquiring links from third party sites linking back to theirs)
If you’re just starting up a website and digital marketing strategy for promoting your telehealth practice online, we strongly suggest getting an SEO campaign up and running ASAP while you use other marketing venues such as PPC to drive traffic and to attract new patients. If you delay SEO for your business, you’re only going to further delay the ability to gain long term results from organic search. In other words, get an SEO plan put together and start right away so you can avoid the waiting period for results to take hold.
Since telehealth services are not isolated to a particular geographic area, geotargeting your website’s content doesn’t have to be a requirement per se, but it would be a mistake if you didn’t claim, at a minimum, your local Google My Business profile.
Every day, there are millions of healthcare related searches taking place at search engines by people searching specifically for “telemedicine services” and “telehealth services”.
Lead to Conversion will help verify your listing on Google, optimize the profile based on your areas of practice, and build citations for your business to show up higher in local search results as shown in the above example.
Social Media Marketing & Advertising
Social Media Marketing is a must-have digital marketing tactic for telemedicine practices. We can say this with great confidence because we’ve seen the direct impact social has on a practice’s brand image and reputation. However, social does require ongoing, consistent effort through regular content contribution on social profiles along with regular post “boosting” and Social Media advertising.
Social Media Marketing is a fantastic way to promote your telemedicine/telehealth services to an audience that frankly may not even be aware of this alternative option to traditional doctor appointments. It’s in social channels where your target audience is constantly congregating and sharing information regularly.
It’s not enough to simply create social profiles and post periodic updates to gain fans, likes, shares, etc. The key to your success is to first establish an organic and social advertising strategy based on your target audience (demographics, geographic considerations, etc.) and then execute this strategy each and every month specifically for each social channel.
There are many Social Media channels out there, but the ones we’ve seen consistently produce new patient inquiries for healthcare organizations are Facebook and Instagram. Other platforms such as Twitter and Pinterest are okay to have a presence, but they don’t produce many inquiries due to the nature of their user base.
Here’s an example of a telehealth ad on Facebook:
We like the above ad because it clearly states what this practice does and that they currently offer telehealth appointments as an alternative to traditional ones. The ad is straightforward and very timely for marketing their telehealth services for their practice.
Let us help your practice grow!
Lead to Conversion can help your telemedicine practice set up brand new profiles or rework existing ones while also providing ongoing ideation and creation of fresh content and advertising for daily, weekly, and monthly updates to keep your brand ahead of the competition on Facebook, Instagram and LinkedIn (if desired).
Whether you’re operating a large healthcare system or have a private practice that provides telemedicine/telehealth to patients, we can help with advertising your services online. Give us a call for a free consultation and digital marketing assessment today.