The growth rate of a North American decking business is often directly related to how much market research it’s conducted. If you truly understand your target demographic and local market, you can run campaigns throughout the year that attract new business and keep old customers returning. There are also hundreds of relatively new strategies such as SEO and local SEO that other companies are in the process of implementing. If you don’t stay up to date with the latest techniques and tactics, your company risks getting left behind.
With so much data online, coming up with a marketing strategy and implementing it is a full-time job for more than one person. Unless you have the spare cash to invest in a new marketing department, using an agency is the best way to ensure as many people as possible hear about your new decks and related new products.