Marketing gets more broad and complex every year, with new tools and tactics being developed to help business owners grow their customer base and make more money. In fact, there’s so much work and know-how involved in developing and executing a digital marketing strategy, it’s a full-time job for more than one person.

If you’re a small or medium-sized company in the home improvement industry, finding the time and resources to dedicate to online marketing can be tough. Lead to Conversion™ can take this weight off your shoulders so you reach more potential customers and convert them to loyal clients.

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Why Is Drywall Contractor Marketing Important for Increasing Home Improvement Leads?

In today’s increasingly digitized world, having an online strategy is non negotiable. You need to have a constant pipeline of clients to stay profitable, but sometimes that’s easier said than done. Luckily, the internet provides businesses with unparalleled access to consumers — and we can help you tap into it.

More and more home improvement contractors emerge all the time, and honing the most up-to-date online marketing techniques will help you stand out.

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For most people, your website is the introduction to your business — and first impressions are everything. Nobody wants to bother with a website that refuses to load, has a dull or difficult-to-read layout and is frustrating to navigate.

Our team will evaluate your website design and make it more compelling to clients by sorting out technical bugs and incorporating graphics. When people visit your website, they shouldn’t have to click through multiple links to discover that you’re in the drywall market. This should be immediately clear through fun images and headlines.

We also make sure your website is compatible with mobile devices. More and more people are relying on their smartphones to discover information, so it’s important that your website looks good on both phones and computers. Otherwise, you’re losing out on potential customers.

Search Engine Optimization

SEO, or search engine optimization, is an online marketing technique that aims to increase your online visibility by boosting your website on search engines. This tells people you’re a credible drywall business and makes your site more accessible. We achieve this through:

  • Content quality
  • Backlinks
  • Smooth function
  • Keywords

Not only do we help you reach the top of search engines by building backlinks with reputable domains and enhancing your internal content, but we also help you reach your desired audience. Do you specialize in gypsum drywall and gypsum boards, or do you want to attract people who perform DIY drywall jobs? Whatever your needs are, we’ll adjust our marketing plan to meet them.

Local SEO for Drywall Contractor Companies

In addition to gaining popularity across search engines, you need to make sure you’re reaching consumers in the local market. Although the local area might be a smaller market size, attracting them to your website is key to successful drywall digital marketing.

Our team helps you reach your customers and nonresidential clients through local SEO. Our techniques include:

  • Maintaining consistency
  • Listing you on business directories
  • Creating a Google Business Profile profile
  • Optimize your GBP profile for maximum exposure potential

You don’t want to be separated from your target audience; you want to connect personally with them, especially with people in your geographic area. Giving your business a personality will increase the odds of consumers choosing you to get raw materials for their construction activities, as opposed to a large commercial seller.

Social Media Marketing

Featuring over 3 billion users, social media is a great way to connect with your target audience. Many people in need of drywall services use platforms like Facebook and Instagram every day, showcasing the importance of social media marketing.

Our team evaluates your social media profiles, crafting quality content to achieve the following goals:

  • Build your following
  • Elevate your reputation
  • Increase your website traffic

Ultimately, your social media profile needs to be interesting enough to convince consumers to visit your website. We give your business a personality to entice those customers.

Social Media Advertising

There’s no doubt social media offers access to a wide audience, but reaching your desired consumers isn’t easy. Facebook alone has over 2 billion users; how exactly are you supposed to sort through them to reach your target base?

That’s where social media advertising comes in. Paying for content to be boosted on platforms and sent to your target audience, such as through targeted Facebook ads, is a great way to increase your brand recognition and website traffic.

With our data-backed recommendations and analytics, we can monitor your advertising campaign, telling you exactly what works and what doesn’t. Our carefully tailored services are designed to guarantee a return on your investment.

Pay-Per-Click Advertising

Organic search results are a great drywall marketing tactic, but they can be time-consuming to accumulate. That’s why many businesses rely on pay-per-click advertising (PPC), or Google Ads. PPC lets you quickly target your demographic, translating to immediate results for any construction company, even a start-up.

Our PPC campaign managers are Google Ads certified and will carefully monitor your advertisements to ensure their success. By analyzing your metrics, we can determine:

  • What ad content people engage with
  • Which platforms to publish advertisements on
  • Which keywords to use in ads

Considering that search ads can boost brand recognition by 80%, PPC is essential for good marketing strategies. At Lead to Conversion™, we offer a combination of organic SEO and PPC, merging the two to optimize your revenue.

Email Marketing

When it comes to online communication, it’s safe to say email is one of the most popular formats. Not everybody interested in contacting a drywall business is going to have social media, but they probably have an email account, which makes email marketing a great way to reach customers.

Most advertisement emails get sent straight to the junk folder. The key to avoiding this is creating compelling content that engages your audience and makes them want to learn more. Our team enhances the quality of your emails, incorporating elements such as:

  • Witty subject lines
  • Enticing images
  • Customer testimonials
  • Case studies

We also test every detail, from subject lines to font size. Our unique content and evaluation increase your website traffic, reducing the odds of your email winding up in the trash.

Upgrade Your Drywall Contractor
Marketing Strategy Today

Lead to Conversion™ is a digital marketing agency that can help your business lock in on
your target market, reach a wider audience and get more phone
calls and online queries. Call us today at 855-473-6582 to get started.