Social media advertising is essential in today’s marketplace, with the majority of people using social channels for several hours each day. While word of mouth used to be the best way to secure a great reputation and fill your books with loyal customers, social media has taken over as the consumer mouthpiece.
Your social media presence is essential, and having business profiles on the following apps is nonnegotiable.
Facebook is a hub for businesses and individuals alike. You can find out useful information about your target audience by analyzing their likes and which groups they belong to. Plus, it’s generally a great place to connect with your customers and provide them with useful information and links to your blog posts. They can offer feedback about your services and leave reviews to entice potential customers to patronize your HVAC company.
Instagram is a great place to show off pictures that demonstrate your technical prowess and exceptional team spirit. Millions of people browse this social channel every day, so it’s essential your contact details and location information are up to date. You can also tag brands and suppliers to cement your connections with partners and collaborators, ultimately growing your network.
YouTube is possibly the most important social space for the future. Consumers love watching videos, so creating how-to content about products and services you sell is a great way to capture people’s attention online.
Video content marketing is all about giving something useful away for free in hopes of becoming associated with your specialty and establishing yourself as an HVAC authority. Plus, if people use your videos to solve problems around the home such as air conditioner leakage or noisy vents, you’ll be the first company they think of when they need expert help.
Twitter is a great place to build a sense of community with your followers, and it’s also fantastic for customer service. You can reply directly to queries and respond genuinely to feedback. By connecting directly with your customers, you create more of an emotional bond and maximize the chances of them coming to you for all their HVAC-related needs.
Having a LinkedIn profile is important because it shows you’re a modern, professional company. It’s an excellent way to connect with other business owners and network with the people who matter most. It’s also the preferred platform for acquiring B2B leads and inquiries if your HVAC company provides commercial HVAC services.
Website design is more essential than many people realize. If your site is still rocking the same design it did 10 years ago — or even five — the chances are it’s outdated. Old-fashioned websites aren’t just off-putting for consumers who are used to slick websites from big brands; they also damage your SEO efforts. Slow-loading pages that aren’t mobile-optimized are unlikely to make it to the first page of the SERPs.