As a high-quality kitchen and bath remodeling business owner, your marketing strategy is essential in today’s competitive marketplace. Digital marketing allows small businesses to reach more potential clients than ever before, but you need to know how to make the most of it. 

At Lead to Conversion, we have the technical skills and expertise to improve your marketing efforts and grow your customer database.

Why Is Kitchen Remodeling Marketing Necessary?

Kitchen and bath remodeling marketing is required to ensure that your brand connects with homeowners looking for a bathroom or kitchen remodel. Where word of mouth and referrals were once the primary sources of new business, the internet has given home remodelers an array of new avenues. With so many opportunities to get your kitchen remodeling business noticed, online marketing is a necessity if you want to grow and make more money.

The Power of Instagram for Marketing Kitchen and Bath Remodeling Services

The remodeling industry benefits from internet marketing campaigns so much because bathrooms and kitchens are highly photogenic. New clients will have an aesthetic in mind, and there’s no better way to show off what you can do than with pictures. 

Websites such as Instagram and Houzz are a paradise for kitchen and bathroom remodeling businesses. Including testimonials on your website that talk about how happy your existing customers are is a great idea. However, social media lets you go one step further by providing an opportunity to show potential customers finished remodeling projects.

Kitchen Remodeler SEO

Lead to Conversion is a kitchen remodeling SEO company that can help you reach more customers. Search engine optimization is one of the most effective ways of generating more organic traffic to your website, increasing inquiries and ultimately filling your books with happy customers. 

Search engines like Google use complex algorithms to determine which of their results pages your business will appear on. SEO is the name for a wide variety of techniques that help the algorithm to read your website as high authority and relevant. The most important aspects of an SEO strategy include:

  • Search intent
  • Quality content 
  • Long-form content
  • HTTPS vs. HTTP
  • Schema markup
  • Site speed
  • Blogging
  • Mobile-friendly 
  • Backlinks
  • Metadata for text and images

As you can see, SEO is a complicated mixture of technical skills and traditional marketing knowledge. Keeping this aspect of your business up to date is a full-time job in itself, but it’s one of the best ways to stand out above your competition.

Local SEO

Local SEO is becoming more effective as people use search terms such as “near me” on an increasingly frequent basis. It’s a great marketing strategy because it lets you target internet users at the precise time they’re searching for bathroom and kitchen remodeling services. 

Your Google My Business profile is one of the most important components of your local SEO. When it’s optimized, it increases the visibility of your site and could potentially see you land in the local pack. The local pack is the collection of three company listings that appears at the top of Google’s SERP underneath a map.

PPC for Kitchen Remodeling

Getting onto the front of results pages for search engines like Google, Yahoo and Bing should be at the top of every business owner’s list of priorities. With Google Ads, you bid on industry-related keywords and gain brand awareness even if no one clicks on your advertisements. The best thing about it is that you only pay if someone actually clicks on your listing — otherwise, it’s just free advertising.

Social Media Marketing

Purchasing social media advertising space is just one crucial element of your social media marketing campaign. Websites like Facebook and Twitter provide unparalleled access to your customer base, so you can use them to level up your customer service as well as for promotional purposes.

Kitchen and Bath Remodeling Business Website Design

Focusing on website design might seem obvious, but you might be surprised which type of website performs best. Bright, bold and busy websites were fashionable at the beginning of the internet revolution, but tastes have changed dramatically since then. Consumers prefer a clean, simple website that loads quickly and is easy to navigate. 

Your website should showcase your kitchen and bathroom remodeling skills and let users effortlessly move through from seeking information to making a booking for submitting an inquiry. Plus, with so many people preferring to use their smartphone or tablet instead of a desktop, it’s vital that you optimize your site for these devices.

Email Marketing

Your email list is a precious commodity because direct mail is practically a guaranteed way of staying fresh in existing customers’ minds. If you can provide them with regular — but not too regular — updates and information that’s useful and actionable, they’ll never want to use another company for remodeling jobs.

Remodeling Lead Generation for Remodeling Contractors

As a remodeling company, you have no shortage of demand — but that doesn’t make reaching your target market any easier. At Lead to Conversion, our home improvement marketing team can help you to connect with the exact people who require your services. Call us today at 855-473-6582 to get started.

We are in the business of helping you grow your business.

Lead to Conversion is a Kitchen and Bath Remodeling Digital Marketing Agency Headquartered in Cleveland, Ohio.

Contact us today for a free consultation at 855-473-6582