When you think of marketing for painting, platforms like Facebook and Instagram probably don’t come to mind. In the past, a painting company might not have much to do on one of these sites. Now, almost every business that uses digital marketing knows the importance of social media. With 3.5 billion users, social media marketing is a great way to reach new audiences and increase painting jobs.
There’s no universal approach when it comes to curating your social media presence. The key is to design a unique profile and post compelling content that connects to your target demographic. This could be informative, humorous, a blend of the two — whatever type of personality you want to give your business, we can help deliver it.
We focus on achieving certain goals when it comes to social media:
- Building a following
- Elevating your reputation
- Increasing website traffic
We also keep track of your social media success through data-backed recommendations and analytics. Our extensive reporting allows us to determine what type of content people engage with and which platforms (such as Twitter and Facebook) are better for your business.
Having millions of followers is virtually useless if those followers aren’t visiting your site. Our goal is to attract people through your profile, then convince them to visit your website, learn more about your services and, ideally, decide to contact you.
Creating fun, engaging content is a great way to get potential customers to interact with your posts and visit your website, but it isn’t the only way to use social media. Just as you can combine organic SEO and paid PPC to optimize your painting contractor marketing strategy, you can merge organic, natural content with purposeful, targeted content to get the most out of your social media profiles.
Many businesses pay social media platforms to have their posts boosted on the site. For example, Instagram can help widen your outreach by increasing the popularity of a post that displays and explains your services. Another method is targeted Facebook Ads, designed to connect with a specific audience and boost your engagement on that platform.
Social media is an excellent way to increase your brand recognition — in fact, over 50% of brand discoveries occur on social media. However, doing that organically can be difficult, especially when there are so many users to compete with. Paid advertisements are a great way to get a leg up and guarantee your desired audience is seeing your profile. Even if an advertisement doesn’t lead to a new customer, at the very least they may engage with your profile. Think of your content as gold in a treasure chest — the advertisements are the key, drawing in potential customers and getting them interested in what you have to offer.