Social Media Advertising
Creating fun, engaging content is a great way to get potential customers to interact with your posts and visit your website, but it isn’t the only way to use social media. Just as you can combine organic SEO and paid PPC to optimize your painting contractor marketing strategy, you can merge organic, natural content with purposeful, targeted content to get the most out of your social media profiles.
Many businesses pay social media platforms to have their posts boosted on the site. For example, Instagram can help widen your outreach by increasing the popularity of a post that displays and explains your services. Another method is targeted Facebook Ads, designed to connect with a specific audience and boost your engagement on that platform.
Social media is an excellent way to increase your brand recognition — in fact, over 50% of brand discoveries occur on social media. However, doing that organically can be difficult, especially when there are so many users to compete with. Paid advertisements are a great way to get a leg up and guarantee your desired audience is seeing your profile. Even if an advertisement doesn’t lead to a new customer, at the very least they may engage with your profile. Think of your content as gold in a treasure chest — the advertisements are the key, drawing in potential customers and getting them interested in what you have to offer.
Social media is a great tool, but not everybody is active on it. If there’s one communication tool that almost everyone uses, it’s email. Email marketing is a great way to share information about your painting company and get new customers. However, it presents its own unique challenges, the biggest one being junk mail. Many emails go straight to the spam folder — those that make it into the primary inbox can easily get sent to the dreaded spam folder if the content isn’t compelling enough.
Not only will our team help you overcome that pesky junk mail barrier, but we’ll also carefully curate your emails to help increase your conversion rate. Our email marketing services include:
- Choosing the right content
- Targeting your desired consumers
- Testing your messages
We don’t want to spam your audience with constant advertisements and overly promotional product offers. Instead, we aim to create engaging content that connects to users on a personal level while still providing information on your services. We achieve this by including photos, customer testimonials and case studies.
We also test our messages to help determine which emails get the most attention. Not only do we test the general content and subject lines, but we evaluate the little details, such as font size and style. When it comes to getting more sales, we’re willing to go the extra mile.