In this day and age, everyone needs to have a carefully constructed online marketing strategy or they risk getting left behind. As a paving company, there’s no shortage of prospective customers, but that doesn’t mean they’ll all come flocking.
While delivering great service used to mean you could count on word of mouth, testimonials and referrals for paving leads, that’s no longer enough. Smartphones have given people more motivation to conduct thorough research than the Yellow Pages allows. Online reviews, website content and social media platforms all provide insight into whether your small business is the one to choose.
You’re by no means powerless in how you come across online, but crafting your asphalt business’ digital reputation requires expertise and specialty knowledge. Read on to find out more about how a marketing agency can help you take your local business to the next level.