If your plumbing service business could use a few hundred more people on the books — we can help. Every day, thousands of homeowners enter searches into Google looking for plumbers’ business listings. However, if your website design and digital marketing strategy aren’t perfectly designed with the right SEO and coding, you’re missing out on new customers.   

At Lead to Conversion, we know all the internet marketing tactics in the book. From local SEO to social media, we can help plumbing business owners refine their lead generation efforts and attract more potential customers.

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How to Market a Plumbing Business?

The good news is that there are thousands of people looking for plumbing services on any given day. But as a business owner, you know that having a large target audience doesn’t instantly translate to a huge customer base. The internet is more effective at capturing consumer intentions than any invention in history, but harnessing its power is complicated.

A marketing company is cheaper than hiring an entire department, but you still benefit from the knowledge of experts. The team at Lead to Conversion understands that it’s not a single aspect of your marketing strategy that draws people in. A complex mixture of technical expertise, content marketing and diligence combine to form a long-term marketing campaign for plumbers. 

Word of mouth used to be at the forefront of service companies’ marketing efforts, and in a way, it still is. However, with the World Wide Web connecting the globe 24/7, small businesses need to manage their online reputation just as fiercely. 

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Plumbing Marketing Strategies

Plumbing company marketing is much easier if you have extensive experience with online marketing strategies. Some of the most effective ways of improving your online presence so you stand out above the competition include:

  • Optimizing your Google My Business page 
  • Setting up Facebook, Instagram, Twitter and YouTube pages
  • Managing your online reputation 
  • Ensuring your website is built to convert
  • Implementing SEO coding and content 
  • Strategically using PPC ads
  • Understanding customer experience as a highly effective marketing strategy
  • Creating unique, actionable content

Plumbing Website Design

While a storefront or advertisement used to be the first point of contact for a potential customer, it’s now your website. Consumers are savvy when it comes to web design, and outdated designs and an interface that isn’t user-friendly significantly increase bounce rates. There are three priorities when it comes to website design for plumbers:

  1. Speed: If your pages take more than a few seconds to load, the chances are you’re losing a lot of potential customers. A fast website is a priority. 
  2. Mobile-Friendly: The majority of people are more attached to their mobile devices than any other item they own. Over the last few years, mobile searches have started to outnumber the amount of searches performed on desktop devices, so a mobile-friendly website is a must. 

Simplicity: When updating the your local businesses’ website, simplicity is key. Customers don’t want to be bombarded with large blocks of text, flashing images or confusing navigation. 

Plumber SEO

Now that your website is optimized for converting, it’s time to focus on plumbing SEO. Search engine optimization is essential to make sure your website ranks among the top pages of the search engine results pages. It’s a complicated ongoing process that requires a mixture of technical and marketing skills.  

What Is Search Engine Optimization?

SEO is gaining traction as one of the most essential aspects of any business’s online marketing efforts. With most people using search engines such as Google to find the answers to questions and hunt down products and services, it’s vital that your listing has a prominent position. SEO is a long-term investment that involves refining your website, creating a blog and developing a strong off-page strategy.

There’s a lot of competition out there for plumbers, so SEO is one of the most cutting-edge and effective ways to stand out. Some important aspects of search engine optimization include:

Website design, including easy navigation and smooth customer experience
Keywords included in copy
Schema and snippet markup
Meta titles and descriptions
H1, H2 and H3 headings
URLs (page names)
Content creation
Crawl accessibility
Excellent UX

Local SEO

More than ever, consumers are entering searches such as “find a plumber near me” or “local plumber,” using their mobile device and physical location to connect to services. 

The local pack is the deck of three businesses that appears at the top of Google’s SERPs when someone enters a local search term. You can get your business into that prime position by creating and optimizing your Google My Business listing — which is a specialized skill in itself.

State and city pages are also crucial aspects of local SEO, so you’ll need to create unique and compelling pages for every locale you operate in. 

Pay-per-click advertising

Pay-per-click advertising for plumbing companies from Google Ads is an excellent addition to your digital marketing strategy. Whether you need to upgrade your current Google Ads campaign or start from scratch, investing in testing paid search marketing is sure to pay off in more telephone calls and online inquiries.

As the most sophisticated PPC platform, Google Ads lets you set a daily budget and bid on keywords and ad groups. One of the best aspects of this service is that you only pay if someone clicks on your listing. Even if no one clicks during a single session, your ad will show at the top of consumers’ searches and increase brand awareness.

Social Media Marketing

Social media advertising is an excellent tool that allows you to harness the public to conduct some of your marketing work for you! When used correctly, customers and potential customers can use your social media channels to find excellent customer service, get the answers to important questions, connect with your community and share your content.

These apps are also useful because they generate vital data about your target audience. Not only do you get free, honest feedback and provide customers plenty of opportunities for contact — you’re also getting insights into your clients that can drive future marketing campaigns.


Facebook is probably the most crucial social media platform for a plumbing business, although we’d recommend getting set up on the other four main apps, too.


LinkedIn is a great way of demonstrating how professional and modern your business is. Other plumbers won’t necessarily consider setting up a LinkedIn page, so it’s a great way to stand out from the competition and potentially get plugged in with business owners for larger project potential.


Instagram is a hugely popular social media channel, particularly in the United States. Not only is it useful for networking and posting tips and pictures, it’s also a great way to introduce the public to your team and brand personality.


Twitter is particularly good as a customer service platform, but it’s also a place where the public shares content. You can gauge and manage your reputation effectively using this social media platform. 


YouTube is great for video marketing and demonstrating your brand personality by introducing viewers to the team. In addition to creating helpful, actionable content, you can present live Q&A sessions and collaborate with fellow businesses online.

Email Marketing

Email marketing is an exceptionally effective tool for guiding potential customers through the marketing funnel. It’s also the perfect way to keep your business in the hearts and minds of existing customers. While it’s essential you don’t send too many emails, getting an email marketing campaign just right is one of the most effective ways of capturing prospects and enticing past clients back.

More Plumbing Marketing Ideas

Here are a few more marketing ideas for plumbers:

  • Reply to negative and positive reviews.
  • Make sure your branding has a strong foundation that’s reflected across the entire business.
  • Use analytics to assess how well your strategy works and refine it for the future.
  • Add a video of you and the team to your website.
  • Make yourself known by creating content people around the world can use.

Upgrade Your Plumbing
Marketing Strategy Today

Lead to Conversion is a digital marketing agency that can help your business lock in on
your target market, reach a wider audience and get more phone
calls and online queries. Call us today at 855-473-6582 to get started.