Facebook is probably the most crucial social media platform for a plumbing business, although we’d recommend getting set up on the other four main apps, too.
LinkedIn is a great way of demonstrating how professional and modern your business is. Other plumbers won’t necessarily consider setting up a LinkedIn page, so it’s a great way to stand out from the competition and potentially get plugged in with business owners for larger project potential.
Instagram is a hugely popular social media channel, particularly in the United States. Not only is it useful for networking and posting tips and pictures, it’s also a great way to introduce the public to your team and brand personality.
Twitter is particularly good as a customer service platform, but it’s also a place where the public shares content. You can gauge and manage your reputation effectively using this social media platform.
YouTube is great for video marketing and demonstrating your brand personality by introducing viewers to the team. In addition to creating helpful, actionable content, you can present live Q&A sessions and collaborate with fellow businesses online.
Deploy an Email Marketing Plan
Email marketing is an exceptionally effective tool for guiding potential customers through the marketing funnel. It’s also the perfect way to keep your business in the hearts and minds of existing customers. While it’s essential you don’t send too many emails, getting an email marketing campaign just right is one of the most effective ways of capturing prospects and enticing past clients back.