Pay-per-click advertising for plumbing companies from Google Ads is an excellent addition to your digital marketing strategy. Whether you need to upgrade your current Google Ads campaign or start from scratch, investing in testing paid search marketing is sure to pay off in more telephone calls and online inquiries.
As the most sophisticated PPC platform, Google Ads lets you set a daily budget and bid on keywords and ad groups. One of the best aspects of this service is that you only pay if someone clicks on your listing. Even if no one clicks during a single session, your ad will show at the top of consumers’ searches and increase brand awareness.
Social media advertising is an excellent tool that allows you to harness the public to conduct some of your marketing work for you! When used correctly, customers and potential customers can use your social media channels to find excellent customer service, get the answers to important questions, connect with your community and share your content.
These apps are also useful because they generate vital data about your target audience. Not only do you get free, honest feedback and provide customers plenty of opportunities for contact — you’re also getting insights into your clients that can drive future marketing campaigns.
Facebook is probably the most crucial social media platform for a plumbing business, although we’d recommend getting set up on the other four main apps, too.
LinkedIn is a great way of demonstrating how professional and modern your business is. Other plumbers won’t necessarily consider setting up a LinkedIn page, so it’s a great way to stand out from the competition and potentially get plugged in with business owners for larger project potential.
Instagram is a hugely popular social media channel, particularly in the United States. Not only is it useful for networking and posting tips and pictures, it’s also a great way to introduce the public to your team and brand personality.
Twitter is particularly good as a customer service platform, but it’s also a place where the public shares content. You can gauge and manage your reputation effectively using this social media platform.
YouTube is great for video marketing and demonstrating your brand personality by introducing viewers to the team. In addition to creating helpful, actionable content, you can present live Q&A sessions and collaborate with fellow businesses online.