With the staycation playing a bigger role in most people’s lives than ever before, there’s never been a better time for pool maintenance business owners to find new customers. However, you’re not the only company in the area, and it takes a lot of time, effort and expertise to appeal to local homeowners.

The best way to get ahead of the competition is by using digital marketing to reach as many potential customers as possible. You can showcase your excellent work online, use content marketing to provide advice and nurture a community of pool owners around your brand. While it’s possible to do these things in-house, they’ll take up a disproportionate amount of time for a small business.  This is where an agency like Lead to Conversion™ comes into play.

Pool Service Marketing

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Pool Service Marketing Strategies

The beauty of offering pool cleaning services is that you’re not just marketing your business to new pool owners; you’re also also reaching out to a customer base of people who are unsatisfied with their current service. While marketing tactics were once limited to word of mouth, referrals, the Yellow Pages and testimonials, the internet has provided an array of new ways to find new clients.

Most consumers use the internet to conduct their own research about products and services they’d like to spend money on. You can harness the power of the digital world and use data and analytics to refine your understanding of your target audience and drive growth. Plus, getting your business page listed higher up on the search engine results pages is a surefire way to attract more website visitors. Provided your website is modern-looking and easy to navigate, you’ll make substantial improvements on your bottom line.

By implementing a marketing plan that focuses on your online presence, you’ll reach more local pool owners than ever before.

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Pool Cleaning Search Engine Optimization

SEO is the cornerstone of your digital marketing strategy because it dictates the way search engines rank your website online. With the majority of people using Google or other search engines to locate pool cleaning services, it’s the most important place for your site to be. In addition to making changes to web design, code, homepages and links, you can optimize landing pages for local searches and create blog posts to capture search intent.

SEO is ever-changing, and you’ll need to make regular revisions to reflect updates to the algorithms that decide how high up your site ranks on the SERPs. It’s a specialty field that requires a significant amount of time and effort each week. Some of the things that affect search engine rankings include:

  • Schema markup
  • Heading formats
  • Custom 404s
  • Static URLs
  • Host server avoids restricting search crawler IPs
  • URL is in XML sitemaps
  • Keyword research
  • Excellent UX and UI
  • Content should be built for sharing
  • Includes rich snippet markup

Local SEO

Local SEO is the fastest and most effective way for small businesses to reach more potential customers. While getting to the top of national SERPs is a huge challenge, Google has made it much easier to get there when users enter searches with local intent.

By optimizing your Google Business Profile profile, you strongly increase the chances of getting listed in the Google Maps local deck. There are a lot of ways you can improve your GBP profile, including geotagging and including your company name, phone number and contact information.

Pay-Per-Click Marketing for Pool Service Companies

Google Ads, previously known as Google AdWords, is the most popular PPC service online because it has the widest reach. It’s one of the most immediate marketing ideas because it can yield instant results, whereas tactics like SEO and social media marketing take a little longer. By bidding on the right keywords, you can get to the top of the SERPs instantly.

Social Media Marketing

As a pool cleaning business, you have a unique opportunity to make the most out of visual social media platforms. Taking pictures of the stunning azure waters you service and maintain is inexpensive and simple, but posting them at the right time with the right captions is a huge skill. Too many posts are seen as spam, but not posting enough means you won’t get seen as much. Sites to keep updated include:

  • Facebook
  • Instagram
  • LinkedIn
  • Snapchat
  • TikTok
  • YouTube

Some apps like Instagram and Facebook also offer social media advertising services that can help you get in front of the right customers at the right time.

Email Marketing

While email marketing might sound like an old-fashioned approach to marketing, it’s just as relevant as ever. As long as people use their smartphones to check emails on a regular basis, there aren’t many better ways to get eyes on your business name. Reaching out to current customers with advice and tips is one of the best ways to stay fresh in their minds and inspire an emotional connection with your brand.

Website Design for Pool Service Businesses

While excellent website design forms part of your SEO strategy, it’s also an essential stand-alone requirement. Your website is your online storefront and the first impression many potential customers will have of your service. If it doesn’t load quickly enough or work properly on mobile devices, people will bounce very quickly. Furthermore, you need to make sure navigation is intuitive and simple to move people from the browsing stage to the conversion stage.

Upgrade Your Pool Service Marketing Strategy Today

Lead to Conversion™ is a digital marketing agency that can help your business lock in on
your target market, reach a wider audience and get more phone
calls and online queries. Call us today at 855-473-6582 to get started.