Direct mail to people’s email inboxes is a great way to engage customers long after you’ve installed a new roof or performed a repair or renovation. Email marketing should regularly (but not too regularly) send out useful and actionable content to your customer database. The aim of this won’t necessarily be to explicitly sell your services. Instead, you’ll give them helpful tips for around the home. The more relevant or seasonal you can make these mails, the better.
While it might seem counterproductive to spend time creating something that you essentially won’t get paid for, it’s actually a very clever method marketing tactic. By providing information customers can use, you become a part of their lives. Whenever they have a roofing problem — or a friend mentions that they require roofing services — your company name will be the first to pop into their heads.
Email marketing is also a powerful tool your company can use to email old leads who may not have been ready to make a decision when originally quoted. This type of “drip” email marketing often turns old leads into new customers for a lot of service companies including roofing contractors.