ROOFING MARKETING

You’ve probably noticed that the Yellow Pages, referrals and word-of-mouth are no longer enough when it comes to lead generation for your roofing services. Instead of thinking of this as a loss, you can start focusing on the wide array of innovative ways the internet helps you reach more potential customers than ever before.

At Lead to Conversion, our team has the knowledge and experience to optimize your website, social media, PPC ads and content marketing efforts so you get more inquiries, bookings and roofing jobs.

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Marketing for Roofers

If the phone hasn’t been ringing as much as you’d like recently — or if you’re just ready to grow your database — you need an online marketing plan. Consumers’ lives are becoming increasingly dependent on technology, and the internet makes it so easy to find products and services. If you’re not tapping into this seemingly never-ending supply of new customers, it’s time to boost your online presence.

Digital marketing is helping small business owners reach a wider audience and make more money. With millions of people performing searches for “roofing companies near me” every month, the demand is definitely there. Our marketing company can help you refine your digital output so you connect with consumers when they’re looking for your services.

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Roofing Website Design

One of the most undervalued and important aspects of the customer experience is your website’s design. Your site is your online storefront, and consumers can be judgmental and dismissive if they don’t like what they see. If your website looks outdated, loads slowly and doesn’t include intuitive navigation, you’ll miss out on thousands of dollars every year. The three most vital elements of website design are:

  • Speed: The speed of your website plays a huge role in how much time visitors are likely to spend. Slow-loading pages are a major source of frustration for many people and one of the biggest causes of a high bounce rate. 
  • Navigation: Your site should guide visitors through from the informative stages to making a booking or inquiry. 

Mobile friendly: The majority of searches — particularly local ones — are now performed on mobile devices. If you don’t optimize your website for smartphones and tablets, you’ll miss out on reaching the customers who are most likely to require your services. 

Search Engine Optimization

SEO is a crucial aspect of digital marketing in the modern marketplace, with search engines being most people’s main source of information. There are many ways small businesses in the roofing industry can tweak and refine their digital output so they appear higher up in the search engine results pages. Some of ways you can upgrade your SEO game include:

  • HTTPS
  • Schema markup
  • Meta titles and descriptions
  • Image metadata
  • Web design
  • Blogging
  • Backlinks
  • Guest posting
  • Content marketing

Local SEO

With more people than ever showing local search intent, local SEO can be a great way to get your business listing in front of people when they’re searching for roofing services. There are several fixes you can do on your website, such as including city and state landing pages and linking to authoritative local sources but there’s a lot more to it to make you rank high in local listings. 

Google My Business

One surefire way to get yourself on the front page of Google’s SERPs is to create and optimize your Google My Business listing. This gets you listed on Google Maps and Google Search — and if you know the right tricks, you can get into the local pack. The local pack is the stack of three listings that appears at the very top of the SERPs underneath a map.

Email Marketing

Direct mail to people’s email inboxes is a great way to engage customers long after you’ve installed a new roof or performed a repair or renovation. Email marketing should regularly (but not too regularly) send out useful and actionable content to your customer database. The aim of this won’t necessarily be to explicitly sell your services. Instead, you’ll give them helpful tips for around the home. The more relevant or seasonal you can make these mails, the better.

While it might seem counterproductive to spend time creating something that you essentially won’t get paid for, it’s actually a very clever method marketing tactic. By providing information customers can use, you become a part of their lives. Whenever they have a roofing problem — or a friend mentions that they require roofing services — your company name will be the first to pop into their heads.

Email marketing is also a powerful tool your company can use to email old leads who may not have been ready to make a decision when originally quoted. This type of “drip” email marketing often turns old leads into new customers for a lot of service companies including roofing contractors.

Pay-Per-Click Advertising

Google Ads and PPC marketing in general is another exceptionally fast and effective method of getting to the front of Google’s SERPs. You can be strategic about the keywords you choose so that you spend as little as possible while gaining maximum exposure for your roofing company. If customers don’t click on your ad, you won’t pay a dime — but you’ve made the association between your brand name and your service for everyone who views those searches.

Social Media Marketing for Roofing Contractors

Social media advertising is absolutely essential for any small business, but sites like Instagram and Houzz are particularly useful for contractors. In addition to shaping your brand identity, sharing content and building a community around your company, you can share pictures and testimonials from past customers. It’s practically free marketing! Some of the social media channels to consider include:  

  • Facebook
  • Instagram
  • Houzz
  • LinkedIn
  • YouTube
  • Pinterest

More Roofing Marketing Ideas

There are plenty more ways to get your company’s name out there. Some additional marketing ideas for roofers include:

  • Attend trade shows to get more commercial roofing leads.
  • Provide free estimates.
  • Ask customers to write reviews online.
  • Use extreme weather apps to find the most lucrative areas to target.

Upgrade Your Roofing
Marketing Strategy Today

Lead to Conversion is a digital marketing agency that can help your business lock in on
your target market, reach a wider audience and get more phone
calls and online queries. Call us today at 855-473-6582 to get started.