With more people than ever showing local search intent, local SEO can be a great way to get your business listing in front of people when they’re searching for roofing services. There are several fixes you can do on your website, such as including city and state landing pages and linking to authoritative local sources but there’s a lot more to it to make you rank high in local listings.
Google My Business
One surefire way to get yourself on the front page of Google’s SERPs is to create and optimize your Google My Business listing. This gets you listed on Google Maps and Google Search — and if you know the right tricks, you can get into the local pack. The local pack is the stack of three listings that appears at the very top of the SERPs underneath a map.
Direct mail to people’s email inboxes is a great way to engage customers long after you’ve installed a new roof or performed a repair or renovation. Email marketing should regularly (but not too regularly) send out useful and actionable content to your customer database. The aim of this won’t necessarily be to explicitly sell your services. Instead, you’ll give them helpful tips for around the home. The more relevant or seasonal you can make these mails, the better.
While it might seem counterproductive to spend time creating something that you essentially won’t get paid for, it’s actually a very clever method marketing tactic. By providing information customers can use, you become a part of their lives. Whenever they have a roofing problem — or a friend mentions that they require roofing services — your company name will be the first to pop into their heads.
Email marketing is also a powerful tool your company can use to email old leads who may not have been ready to make a decision when originally quoted. This type of “drip” email marketing often turns old leads into new customers for a lot of service companies including roofing contractors.