Solar installation companies are relatively new, but if you’ve been around for more than a couple of decades, you’ll know the landscape has changed beyond recognition. While referrals, testimonials and good old word of mouth used to be enough to have a steady pipeline of prospective customers, the internet and a more crowded market mean it’s no longer enough.
To stand out from your competitors, you’ll need to carefully develop your online reputation so your website, social media feed and any mentions of your company point people in the right direction: toward making a booking.
Many of the homeowners and business owners visiting your website will be considering going solar for the first time. They’re often looking for answers and making comparisons between tons of different clean energy providers in their local area. As such, your website is the touchstone of your online presence, and all other digital marketing efforts will aim to draw consumers here. A high-quality website that leaves a lasting impression is the key to success.
Expand Your Reach
Social media is the next most important aspect of your solar system installation company’s digital presence. It offers consumers social proof that you’re operating as you say you are on your website, and it provides an opportunity to see what other people are saying about you. Plus, engaging meaningfully with your current and past clients and generating likes and shares are great ways of getting noticed by existing customers’ wider social circles.
One of the main issues with energy systems marketing in the past has been how challenging it is to categorically correlate business growth to a specific campaign or initiative.
Digital marketing makes decision-making so much easier because analytical tools deliver hard data about exactly what drives growth and what’s ineffective. As such, you can cut marketing efforts that don’t work instantly and funnel investment into the areas that work best with your key demographic.
Answer Burning Questions
Solar energy is not a traditional form of power, so potential customers may still have lots of questions about how it works. If you take the time to answer questions using eye-catching infographics and in-depth but accessible educational content, you can establish yourself as authority online.
When people use you as a source reference, they’ll associate your brand name and logo with the solar industry and won’t want to go anywhere else when the time to choose a solar installer comes around.
Once leads are using your website as a source of information, it’s much easier to keep them warm. Remarketing and offering e-books in return for email addresses are just two excellent ways you can target the people who are most interested in what you have to offer.
Now that you understand how digital marketing can help your solar technology business grow, it’s time to delve deeper into how you make your website stand out from the crowd. Read on to discover the various techniques you need to master to develop an effective online marketing strategy for solar energy providers.