Almost half of all website traffic comes from organic searches — have you ever wondered where the other half of this audience is coming from?
A huge contribution to online marketing is pay-per-click ads or PPC, commonly referred to as Google Ads. Many business owners decide on a combination of SEO, which is an organic search, and PPC, which is paid for. This combination offers the best of both worlds and is a great advantage in business. Benefits of PPC include:
- Rapid results
- Ability to target your demographic
- Increasing information about your product
You can target specific people through Google Ads, such as those who visited your website but didn’t purchase anything. A good PPC campaign conducts market research to keep track of which procedure is working, allowing you to optimize your strategy and quickly earn back your investment.
Running a successful PPC campaign requires a knowledgeable, hard-working PPC team. Our digital marketing team will ensure your advertisement is high quality by monitoring the success of keywords, adding new content and optimizing the location of ads, all while operating within your given budget.
We have a great team of PPC campaign managers who are Google Ad certified, demonstrating their expertise, experience and dedication in the field.
Since the evolution of the internet, there’s one communication tool that’s accessible to almost everyone: email. Email marketing is a great way to provide information about your windows or doors company and reach new clients. Of course, like any platform, it has its own challenges, and one of those is junk mail. In fact, you might notice that many emails are wasting away in your junk folder right now.
Our team will help you easily overcome that junk mail barrier by helping draft your mail to quickly increase your customer conversion rate. We offer the following tasks:
- Selecting the appropriate content
- Targeting your desired customers
- Testing your messages
Our team also tests all our messages to help determine which types of emails are most attractive to your target base. We test the general content and the subject lines to evaluate the little details, optimizing things like font sizes and their presenting style.