Like other design tools, infographics are only helpful if they’re well-designed. If you don’t follow some basic design principles, your infographics are likely to be confusing for your audience members, making it difficult to get your point across.
Think About the Composition of Your Infographic
Whether you plan to publish a timeline or a list, it’s important to think about the composition of your infographic before you do any designing. Composition refers to creating a cohesive design out of multiple elements. If you plan to use text, photos, hand-drawn illustrations, digital icons or other elements, you need to bring them all together in a visually appealing way. For best results, your infographic should have an eye-catching focal point to draw the viewer’s attention to the most important information.
Tell a Story
Storytelling isn’t about fitting as many words as possible on a page. It’s about communicating an important message and persuading audience members to take a desired action. Infographic storytelling involves using interesting titles, highlighting key data and guiding the reader from beginning to end in a logical way.
Make Good Use of Lines
Good infographic design uses leading lines to guide the viewer from one section of the graphic to the next. This technique is often used in flowcharts, which are typically used to represent step-by-step processes. You can also use lines to direct attention to the focal point of the infographic, making it even easier to communicate your message to audience members.
Pay Attention to Color
One way to make an infographic more cohesive is to use filters and other tools to make sure all the photos incorporate the same color palette. Using complementary colors increases visual appeal and makes it easier to reinforce your company’s branding.
Choose the Right Font
It doesn’t matter how good your infographic looks if people can’t read the content. Make it easy for people to read your message by choosing a simple font and making sure it’s large enough for people to see on a variety of screen sizes. Avoid overly stylized fonts with loops or other design elements that make it difficult to decipher what you’re trying to say. For best results, use no more than two or three fonts in a single infographic; otherwise, the infographic design is likely to look too busy.
Leave Plenty of White Space
One of the most important principles of infographic design is to leave plenty of white space between all the elements. The right amount of white space makes an infographic design more attractive, helps business owners draw attention to the most important information and improves comprehension of the message you’re trying to communicate. If you decide to use an infographic template, make sure to choose one that has plenty of white space incorporated into the layout.