Why Add Infographics to Your Content?
Infographics aren’t a replacement for articles, product descriptions, white papers and other types of longform content; however, they’re an essential addition to any webpage or social media account. Using infographics has benefits for your company as well as your audience.
Serve a Wider Audience
Not everyone has the same learning style. While some people learn by reading, others prefer to learn by looking at graphics or watching a video. They’re known as visual learners. If you rely on longform content to do all the heavy lifting for your marketing team, visual learners may not stick around long enough to learn more about what your company has to offer.
Members of the media love it when business owners make it easy for them to report on topics of interest to their audience members. Infographics are visually appealing and easy to share, making them useful for reporters, research associates, producers and other media professionals. Publishing infographics makes it more likely reporters will rely on you as an expert source or mention your business in their stories.
Optimize Your Website
Search engine optimization (SEO) improves the visibility of your website by making the content more relevant to people searching for specific keywords. Google and other search engines consider many factors when determining page rankings, including the amount of time users spend on your pages, how many inbound links you have and how long it takes each of your pages to load. Creating infographics can help you improve your search engine rankings by causing people to spend more time on your site and reducing your bounce rate (the rate at which users visit a single page on your site and leave without clicking anything else).
Simplify Things for Audience Members
A good infographic design makes it extremely easy for audience members to understand complex data. Data visualization also makes it easier for people to identify trends or spot anomalies, making infographics extremely effective for any business that needs to make numerical data more compelling.
Principles of Infographic Design
Like other design tools, infographics are only helpful if they’re well-designed. If you don’t follow some basic design principles, your infographics are likely to be confusing for your audience members, making it difficult to get your point across.
Think About the Composition of Your Infographic
Whether you plan to publish a timeline or a list, it’s important to think about the composition of your infographic before you do any designing. Composition refers to creating a cohesive design out of multiple elements. If you plan to use text, photos, hand-drawn illustrations, digital icons or other elements, you need to bring them all together in a visually appealing way. For best results, your infographic should have an eye-catching focal point to draw the viewer’s attention to the most important information.
Tell a Story
Storytelling isn’t about fitting as many words as possible on a page. It’s about communicating an important message and persuading audience members to take a desired action. Infographic storytelling involves using interesting titles, highlighting key data and guiding the reader from beginning to end in a logical way.
Make Good Use of Lines
Good infographic design uses leading lines to guide the viewer from one section of the graphic to the next. This technique is often used in flowcharts, which are typically used to represent step-by-step processes. You can also use lines to direct attention to the focal point of the infographic, making it even easier to communicate your message to audience members.
Pay Attention to Color
One way to make an infographic more cohesive is to use filters and other tools to make sure all the photos incorporate the same color palette. Using complementary colors increases visual appeal and makes it easier to reinforce your company’s branding.
Choose the Right Font
It doesn’t matter how good your infographic looks if people can’t read the content. Make it easy for people to read your message by choosing a simple font and making sure it’s large enough for people to see on a variety of screen sizes. Avoid overly stylized fonts with loops or other design elements that make it difficult to decipher what you’re trying to say. For best results, use no more than two or three fonts in a single infographic; otherwise, the infographic design is likely to look too busy.
Leave Plenty of White Space
One of the most important principles of infographic design is to leave plenty of white space between all the elements. The right amount of white space makes an infographic design more attractive, helps business owners draw attention to the most important information and improves comprehension of the message you’re trying to communicate. If you decide to use an infographic template, make sure to choose one that has plenty of white space incorporated into the layout.
Should You Use Infographic Templates?
Many companies offer infographic templates to help marketers save money and have more control over their visual content. These infographic templates have many advantages, but they also have some drawbacks.
Advantages of Infographic Templates
When you use an infographic template, all you have to do is drag and drop graphs, images, icons and other design elements into the template, eliminating the need to learn how to use complex graphic design programs.
Drag-and-drop templates also give you more control over your production schedule. If you worked with a design team, you’d have to wait for one of the designers to have an opening in their schedule. You might also have to meet with the designer to explain what you wanted and discuss what elements you’d like to include in the infographic. Using templates makes it possible to produce infographics within a matter of minutes, giving you much more freedom.
Disadvantages of Infographic Templates
One of the main disadvantages of templates is that not all of them are produced by professional designers. If you choose a template that has illegible fonts or not enough white space, your finished infographic will have the same problems.
Another disadvantage of using templates is that an infographic template doesn’t necessarily lend itself well to a complex topic. If you need to do a lot of explaining, you may find yourself shrinking your text or resizing your images so you can fit everything into the template. As a result, people may have trouble understanding your message.
Because templates are widely available, you also run the risk of having your infographics look like everyone else’s. Developing custom infographics is more time-consuming, but it also makes it easier to reinforce your brand and make sure your infographics are unique.
Working With a Designer
If you want better infographics, consider working with an infographic design team. A professional designer understands how to choose the right font and images, create an attractive layout and ensure each infographic tells a compelling story. Design professionals also know how to achieve just the right balance of text and graphic elements, ensuring your message doesn’t get lost in a sea of images.
Share Your Expectations
When you work with a design professional, good communication is essential. You’re the expert on your business, so be prepared to share your mission and vision, explain what message you’re trying to communicate and let the design team know if you have any preferences regarding color, font and graphics.
You’ll also need to provide a high-resolution version of your logo, the data you want incorporated into the infographic and any other information the design team needs to create a first draft. Don’t be afraid to share examples of infographics you like so your design team knows what approach to take.
Get Started With Lead to Conversion
Lead to Conversion has worked with hundreds of brands on projects ranging from infographics to WordPress site optimization. Our team of designers, SEO experts and marketing professionals is on hand to create stunning infographics that are both visually appealing and effective for sharing important messages. To get help with infographic design and other marketing tactics, call us at 855-473-6582 or request a quote online.