The first step Instagram marketing agencies need to take is learning as much about your brand as possible. Every business has its own unique tale to tell, and your digital marketing company should know about it. Otherwise, you’ll end up with cookie-cutter content that could be applied to nearly any other brand in your industry.
At Lead to Conversion™, we specialize in personalized social media campaigns that convey the message you want audiences to receive. After studying your brand, understanding your goals and discovering what sets you apart from other businesses, we’ll take the time to learn more about your target audience. This includes their demographics, the type of content they like and the keywords they tend to search on Instagram. This information will set the foundation for your advertisements, which can be used to increase brand awareness and turn casual Instagram users into repeat customers.
In 2020, Americans spent over 1,300 hours on social media, with Instagram being the second most popular platform. While people may be spending a significant amount of time scrolling on Instagram, there’s no guarantee your content will actually wind up on their page. That’s why it’s important to have a solid Instagram marketing strategy in place. When working with Lead to Conversion™, you can expect assistance with the following:
- Instagram stories
- Hashtags/keyword usage
When it comes to creating purposeful, results-driven content, our experts leave no stone unturned. Every small change we make — from adjusting a caption to adding a certain hashtag — is designed to increase engagement and encourage users to visit your page. The ultimate goal of our marketing strategies is to intrigue users, persuading them to make that valuable transition from your Instagram account to your website.
It’s one thing to create a comprehensive social media strategy — it’s another to implement that strategy in a way that gets results. What makes our Instagram marketing agency stand out is our dedication to achieving engagement while meeting the unique expectations of every brand. As we manage a client’s social media accounts, we consider the following factors:
- Your goals
- Your target demographic
- Your budget
Your business objectives will shape the way we implement your strategy. Are you trying to reach as many people as possible? We’ll make sure to launch your campaign during peak Instagram times (such as the early afternoon). Do you want to share information about a product? We’ll distribute advertisements to users with a history of viewing educational content. During the campaign, you can expect us to keep your budgetary requirements in mind — our Instagram marketing services are customized to meet your needs.
What differentiates Lead to Conversion™ from other Instagram marketing companies is our commitment to creating customized approaches designed solely for your brand. Every single part of our Instagram ad strategy, from campaign names and ad placements to scheduling and formatting, aims to provide maximum impact and traffic. In addition to optimizing your social media platforms and off-page search engine optimization (SEO), we assist with the following:
- Technical SEO
- On-page SEO
For a successful marketing strategy, your off-page, on-page and technical SEO all need to work together to highlight your brand. For example, say you share a post that includes a link to your website. If the link is broken or if your site doesn’t load properly, the advertisement is ineffective and your customers lose faith in your business. Our experts strive to improve the user experience by enhancing every element of your online presence.
If there’s one thing our Instagram advertising agency is sure of, it’s that there’s always room for improvement. Your marketing strategy isn’t static — rather, it should be constantly evolving and adapting to changing environments. As we progress with social media campaigns, we keep careful track of both your strong and weak areas by monitoring the following metrics:
- Engagement (likes, shares, comments)
- Follower count
- Click-through rates
Ideally, your Instagram engagement and click-through rates should improve over time. However, if you aren’t gaining more followers and engagement, or if the process is taking longer than you expected, it might be time to adjust. With our reporting, we can pinpoint which areas you need to work on and quickly create a better optimized strategy. Listening to feedback and incorporating it into your marketing is key to fostering brand awareness and converting followers into active repeat customers.
The things customers expect from businesses are constantly changing. At the beginning of your campaign, your consumer base might want to learn more about your products — thus, you might start by sharing informative content. However, as time progresses, your customers may suddenly decide they know enough about your services and start to expect different content. If you want to keep growing your accounts and getting website traffic, it’s important to refine your campaign to meet new needs.
By evaluating your metrics, our team can help you refine your Instagram accounts and make them as effective as possible. For instance, if your engagement is low but users seem to enjoy your content, we might try adjusting your scheduling or posting more frequently. Ultimately, digital marketing is an ongoing job that requires hard work and open-mindedness. While it can be difficult to navigate, our team is here to help.