Business owners in Orlando, Florida, might immediately think keywords when the subject of SEO comes up. While understanding how your target audience searches for relevant goods and services (via specific key phrases) is important, today’s search engine optimization calls for so much more.
The goal of SEO is to get your Orlando company connected with the right types of customers online. That’s true whether you want to attract residents or tourists in Orlando itself or you want to build a customer base across the entire state or nation.
Often, the gatekeeper between your business and that audience is the search engine. When done correctly, SEO increases the authority and relevance of your website for appropriate searches, and search engines such as Google respond by bumping your page up in the listings. How you do this depends on a variety of factors, including your business model and goals, overall marketing strategy and customer base. Some things Orlando companies may need to consider when working on SEO include: