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Client Information

Title
EIRE Systems – LinkedIn Performance

Service
Organic Social Media

Background

Given the limited frequency of one post per week, maximizing the impact of each EIRE Systems post became its main priority.

Objectives

To enhance the overall visibility and extend the reach of EIRE Systems’ LinkedIn posts.

Strategy

Craft compelling and captivating content that showcases the EIRE Systems’ narrative, along with our comprehensive service offerings, all while effectively addressing direct business perspectives (B2B). Through our storytelling approach, we aim to engage our audience and provide them with valuable insights into our brand’s journey and expertise. By focusing on direct business perspectives, we ensure that our content resonates with the specific needs and interests of our B2B clientele, establishing meaningful connections and driving tangible results. Together, we can communicate the essence of EIRE Systems and the solutions we bring to the table, fostering a strong and lasting rapport with our target B2B audience.

Results

In Quarter 2, there was remarkable growth compared to Quarter 1:

– Impressions experienced a significant upswing, by 23.6%.
– Engagements witnessed an increase of over 57%.
– The engagement rate remained steady at 5.2%, demonstrating an increase of 27% from the previous quarter.
– LinkedIn followers exhibited a noteworthy 4% increase, concurrently with a reduction in the number of unfollows

 

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Conclusion

Crafting high-quality content that effectively highlights EIRE Systems’ value proposition fosters meaningful connections with both existing and prospective customers. Our LinkedIn followers actively seek informative insights to understand how our brand or business can benefit them. By incorporating engaging visuals and compelling calls-to-action that entice followers to explore further, we not only retain our existing followers but also experience a substantial surge in impressions and clicks. This strategic approach nurtures our community and boosts brand visibility and engagement, leading to sustained growth and a deeper connection with our target audience.

Submitted By:
Michael Maling [email protected]

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