Olivia Mungal is Operations Manager at Lead to Conversion and an SEO strategist with more than 17 years of hands-on experience in search engine optimization, technical SEO, content strategy, analytics, and integrated digital marketing.
Throughout her career, Olivia has worked across nearly every layer of organic search strategy, from keyword research, search intent analysis and content development to technical website audits, competitive analysis, local SEO, link building and performance measurement. Her experience also extends into website strategy, user experience (UX), and conversion optimization (CRO), giving her a broader perspective on how search visibility connects with the way people discover, navigate and ultimately convert on a website.
Before moving into agency operations leadership, Olivia spent years in hands-on account management and senior SEO roles developing organic search and content strategies, identifying technical and on-page opportunities, evaluating competitive search landscapes and turning complex performance data into practical recommendations. She has worked across a range of industries and business models, giving her experience adapting SEO strategies to different audiences, markets and growth objectives.
At Lead to Conversion, Olivia combines that practitioner background with agency-wide operations leadership. Her work includes SEO quality control, process optimization, resource planning, staff development and improving the systems teams use to deliver consistent, scalable digital marketing campaigns.
Her expertise sits at the intersection of SEO strategy, content, user experience, and business performance. Olivia also contributes to conversations around the evolving search landscape, including AI search visibility, E-E-A-T, entity and authorship signals, and the role authentic subject-matter expertise plays in earning visibility across traditional and AI-powered search.