Marketing Resources

Our blog is packed full of industry specific insights. We’ve got over 20 years of digital marketing experience and want to share our knowledge with you.

  • robot hands typing on a laptop screen showing a wireframe, highlighting the limitations of ai website builders.

    Limitations of AI Website Builders: Why Fast Website Launches Can Create SEO and Conversion Problems

    July 7, 2026

    AI website builders make website creation look easy. With a few inputs, you can generate layouts, service descriptions, images, basic SEO fields, and even a complete website in minutes. For a simple marketing site, that speed can feel like a [...]

  • graphic for practical framework for medical content marketing

    A Practical Framework for Medical Content Marketing That Converts (Plus What to Do When Yours Isn’t Working)

    February 18, 2026

    By: Matthew Travers, President at Lead to Conversion Medical content marketing can be one of the most reliable patient acquisition channels you have, but only if it’s built like a conversion system, not a publishing schedule. If your team is cranking out [...]

  • graphic for how does structured data improve healthcare seo

    How Does Structured Data Improve Healthcare SEO? (2026 Guide)

    February 10, 2026

    By: Matthew Travers, President at Lead to Conversion Key Takeaways If you’re short on time, here are the most critical insights regarding the role of SEO in the modern healthcare landscape: Structured data is a “translator” that makes your site machine-readable for Google [...]

  • lead to conversion 20-year anniversary logo

    20 Years of Lead to Conversion: Where We’ve Been, Where We’re Going

    February 6, 2026

    Twenty years is a long time in digital marketing. In 2006, Facebook was barely out of college campuses, the iPhone hadn’t launched yet, and “SEO” sounded like a niche technical term instead of a core growth driver. That’s when Lead [...]

  • an electrician doing the job he booked with the help of a digital marketing agency

    The 5 Best Marketing Agencies for Generator Installers & Electricians in 2026

    January 10, 2026

    The world of standby power isn’t what it used to be. The market has exploded beyond just diesel generators and residential backup units. Today, electricians and generator installers are entering a booming sector that includes solar integration, whole-home battery backups, [...]

  • business people joining gears like dwd and ltc

    DWD Technology Group Partners with Lead to Conversion for Digital Marketing Growth

    October 23, 2025

    We’re excited to announce that DWD Technology Group, a leading managed IT services provider in Fort Wayne and trusted expert in ERP and nonprofit software solutions, has partnered with Lead to Conversion to launch a new phase of digital [...]

  • how to create compelling content for botox and filler services with icons for strategies, seo, and before-and-after visuals.

    Botox SEO Guide: Content for Botox & Filler

    June 24, 2025

    Medspas and aesthetic clinics offering Botox and dermal filler treatments operate in a highly competitive space. To stand out, you need compelling content for Botox and filler services that educates prospective clients and builds trust. A strong content marketing strategy [...]

  • laptop screen showing a google ad for non surgical facelifts with the keyword google ads for non surgical facelifts

    Google Ads for Cosmetic Surgeons

    June 6, 2025

    Are you a medspa or aesthetic clinic looking to boost bookings for non-surgical facelifts like liquid facelifts, thread lifts, or other non-invasive facial rejuvenation treatments? In a competitive and growing market, simply having a beautiful website isn’t enough. You need to be [...]

  • promoting laser hair removal services online

    Strategies for Promoting Laser Hair Removal Services Online

    May 26, 2025

    In today’s competitive cosmetic and wellness market, laser hair removal clinics must go beyond word-of-mouth and walk-in traffic. With 82.8% of patients using search engines to find healthcare providers, clinics without a strong digital presence risk being left behind. Whether you’re trying [...]