Marketing Resources

By Matthew Travers, President, Lead to Conversion. What is generative engine optimization, and does your business need it on top of SEO? If you've searched a question lately and seen a written answer show up before any links, you've [...]

By Matthew Travers, President, Lead to Conversion Precision Health Concierge Medicine has partnered with Lead to Conversion on a 12-month digital marketing program covering search, paid advertising, and revenue attribution for its practice on South Tamiami Trail. The practice gives [...]

AI website builders make website creation look easy. With a few inputs, you can generate layouts, service descriptions, images, basic SEO fields, and even a complete website in minutes. For a simple marketing site, that speed can feel like a [...]

By: Matthew Travers, President at Lead to Conversion Medical content marketing can be one of the most reliable patient acquisition channels you have, but only if it’s built like a conversion system, not a publishing schedule. If your team is cranking out [...]

By: Matthew Travers, President at Lead to Conversion Key Takeaways If you’re short on time, here are the most critical insights regarding the role of SEO in the modern healthcare landscape: Structured data is a “translator” that makes your site machine-readable for Google [...]

Twenty years is a long time in digital marketing. In 2006, Facebook was barely out of college campuses, the iPhone hadn’t launched yet, and “SEO” sounded like a niche technical term instead of a core growth driver. That’s when Lead [...]

The world of standby power isn’t what it used to be. The market has exploded beyond just diesel generators and residential backup units. Today, electricians and generator installers are entering a booming sector that includes solar integration, whole-home battery backups, [...]

We’re excited to announce that DWD Technology Group, a leading managed IT services provider in Fort Wayne and trusted expert in ERP and nonprofit software solutions, has partnered with Lead to Conversion to launch a new phase of digital [...]

Medspas and aesthetic clinics offering Botox and dermal filler treatments operate in a highly competitive space. To stand out, you need compelling content for Botox and filler services that educates prospective clients and builds trust. A strong content marketing strategy [...]