Marketing Resources

Updated October 22, 2026. By Matthew Travers, President, Lead to Conversion. YMYL is the label Google uses for search topics where a wrong answer can do real damage. If your business gives people advice about their health, money or [...]

We audited 100 concierge and DPC practice websites in 20 U.S. metros. Only 6% of concierge sites let visitors enroll online and 33% publish a price. See the data and seven strategies built on it.

AI search engines cite pages their own search crawlers can reach. See how Google AI Overviews, ChatGPT and Perplexity retrieve, select and cite sources, and six steps healthcare practices can take to get cited.

By Matthew Travers, President, Lead to Conversion. What is generative engine optimization, and does your business need it on top of SEO? If you've searched a question lately and seen a written answer show up before any links, you've [...]

By Matthew Travers, President, Lead to Conversion Precision Health Concierge Medicine has partnered with Lead to Conversion on a 12-month digital marketing program covering search, paid advertising, and revenue attribution for its practice on South Tamiami Trail. The practice gives [...]

AI website builders make website creation look easy. With a few inputs, you can generate layouts, service descriptions, images, basic SEO fields, and even a complete website in minutes. For a simple marketing site, that speed can feel like a [...]

By: Matthew Travers, President at Lead to Conversion Medical content marketing can be one of the most reliable patient acquisition channels you have, but only if it’s built like a conversion system, not a publishing schedule. If your team is cranking out [...]

By: Matthew Travers, President at Lead to Conversion Key Takeaways If you’re short on time, here are the most critical insights regarding the role of SEO in the modern healthcare landscape: Structured data is a “translator” that makes your site machine-readable for Google [...]

Twenty years is a long time in digital marketing. In 2006, Facebook was barely out of college campuses, the iPhone hadn’t launched yet, and “SEO” sounded like a niche technical term instead of a core growth driver. That’s when Lead [...]