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Whether you’re a hospital, clinic, private practice, or healthcare provider, our tailored local SEO strategies can help you reach your local audience effectively and efficiently. We’re your partner in making your healthcare services more accessible and visible to those who need them most. Local visibility is all about ensuring your healthcare services are easily found by those seeking the care you provide. Local SEO helps ensure your healthcare organization is visible and attractive to potential patients in your area. Our local healthcare SEO services ensure your healthcare organization is visible and attractive to potential patients in your area. Ready to start driving more traffic to your website and more patients through your doors? Book your discovery call with Lead to Conversion today!

BOOK A DISCOVERY CALL

If you prefer to speak with someone now please call 855-473-6582

Benefits of Healthcare SEO Marketing

Our Expertise in Healthcare Local SEO

Our mission is to drive high-converting, targeted organic traffic to your healthcare organization’s online channels through a comprehensive, custom-tailored and effective SEO strategy tailored to your niche within the healthcare industry.

Healthcare SEO Experts

As experts in SEO with extensive experience assisting healthcare professionals in increasing their local presence, we have the knowledge and skills to help your healthcare practice increase admissions and clients.

Get a Competitive Edge

Since we work regularly with healthcare professionals and organizations, we know what your competition is doing. Our team can leverage this expertise to help you beat your competitors.

Holistic Local SEO Strategy

Local SEO is much more than your business profile. Our team can optimize your local business profiles and increase your presence online through a comprehensive local SEO strategy.

Case Study

Lead to Recovery helped an addiction treatment center in the Midwest increase leads and conversions, resulting in significant growth through local SEO and optimizing the center’s Google business profile.

Lead to Recovery's google ads campaigns portfolio

Our Challenge

After another SEO agency failed to successfully take ownership of or optimize this client’s Google Business Profile (GBP) to fulfill their desire to improve their local SEO, we were challenged with starting from the ground up without historical conversion statistics or GBP data for reference.

Our Solution

Our team devised and executed a comprehensive, tracked and transparent local SEO strategy to optimize the client’s GBP profile so people in their area would find their center when they searched for drug rehab centers on Google Maps.

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Our Results

Over approximately five months, the client’s improved Google Business Profile produced the following results:

Overall inbound call volume doubled, increasing by 50 calls on average per day.

The client received seven insurance verification submissions and 56 “Get Help” form submissions.

This increase in inquiries and admissions forced the client to hire more staff.

The client has since opened three new locations and expanded Lead to Recovery’s services to include web design, pay-per-click (PPC) marketing, and continued SEO.

Discovery & Onboarding

What sets us apart is our unique approach to healthcare SEO. We don’t believe in one-fits-all solutions. We tailor our strategies to meet each client’s needs. We combine our deep understanding of the healthcare industry with our expertise in local SEO to deliver results. Whether you’re looking to attract more patients, improve your online reputation, or grow your practice, we have the skills and experience to make it happen.

Discovery Call

We conduct a free discovery call and an initial audit to learn about your healthcare practices’ marketing needs. We’ll discuss how your local search engine optimization currently performs and how you want it to improve.

Your Budget, Your Goals

We want all our work to align with each client’s unique goals and budget, recognizing that growth is a process. We meet you where you’re at and aim higher.

Onboarding

Once you sign on, we present specific local SEO marketing plans that may or may not include other digital marketing elements and strategies. Depending on your budget, timeline and objectives, we ensure you’re familiar with the phases of implementation and testing that come with SEO.

Strategize

Building and communicating a solid strategic plan is essential to effective, results-driven local healthcare SEO. We ensure clients’ SEO strategy is based on their specific goals and target audiences.

In-depth Research

Our approach to local healthcare SEO is holistic and data-driven. We start by thoroughly auditing your online presence, identifying areas of strength and opportunities for improvement.

Keyword Analysis

Our process begins with in-depth local keyword research. We identify the terms and phrases your potential patients use when searching for healthcare services in your area.

Timeline & Goals

Your goals help drive the campaign, and we work to ensure you achieve those goals in a realistic and well-communicated time frame.

Implement & Execute

The keys to local search engine optimization include implementing and executing various local SEO tactics. Our team will create solid keyword and content marketing strategies with backlinks on your website and throughout the digital landscape, anywhere and everywhere your brand’s name can and should appear.

Optimized Content

We create and promote high-quality, locally-focused content that resonates with your potential patients, improving your SEO and positioning you as a trusted authority in your field.

Local SEO Optimization

We optimize your Google My Business profile to ensure your target audience finds you first in the local search results. We work diligently to ensure your online presence accurately reflects your practice and the high-quality care you provide.

Local Listing & Link Building

We ensure your healthcare practice is accurately listed on all relevant online directories and platforms. This improves your visibility and enhances your credibility in the eyes of both search engines and potential patients.

Optimize

As traffic increases and results come in, local healthcare SEO becomes an ongoing process of optimization, fine-tuning and focusing efforts to double down on what’s working best.

Cost-Per-Click

Once your SEO strategy starts to have time to lift off, we focus on the landing pages with the most traffic and optimize CTAs to drive conversions from local searches.

Conversion Rate Optimization

We run tests to fine-tune different elements on the pages with the most traffic to further boost SEO and increase conversions.

Continual Refocusing

What we learn through CRO testing, and results allows us to create more personalized and targeted content to retarget prospective patients and drive home conversions.

Analyze

As we analyze the complex data of our efforts, we transparently track all changes and results so our clients remain informed and aware of how their SEO dollars are being spent.

Quantitative Data Analysis

We track SEO data through Google Analytics and social media metrics and compare them to historical reports to monitor how we improve lead generation over time.

Qualitative Performance Analysis

As your local SEO campaign progresses, we continue to ensure user experience and valuable, quality content provides your target audience with what they need and encourage them to convert.

Targeting Analysis

With consistent monitoring of keywords and traffic, we use this data to determine how to adjust your local SEO campaign to see continued improvements.

Audit & Refine

Thorough audits accompany our ongoing analysis as we work to report results and adjust our SEO strategies for your healthcare practice.

Measuring and Reporting

We track everything from rankings and traffic to conversions and patient engagement, giving you a clear picture of your ROI. We also provide insights and recommendations, helping you understand what’s working, what’s not, and what steps to take next.

Adjusting

Our team continually updates, optimizes and maintains your high search engine ranking while improving user experience across all SEO-related channels using campaign data and ever-evolving SEO best practices.

Scaling

With a comprehensive strategy in place, our team can drive growth and scale your campaigns to match the trajectory of your business, providing consistent value for your healthcare website.

Frequently Asked Questions

What is healthcare local SEO?

Healthcare SEO with a local focus is a strategy that helps healthcare providers improve their visibility in local search results. It involves optimizing your website and online listings to appear in search results when potential patients in your area search for healthcare services like yours.

Local SEO is crucial for healthcare providers because it helps them reach potential patients in their immediate area. When a patient searches for healthcare services near them, you want your practice to be at the top of the search results. Local SEO helps you achieve this, ultimately driving more traffic to your website and more patients through your doors.

A local healthcare SEO agency provides services to improve your online visibility in local search results. These may include local keyword research and strategy, on-page SEO, local business listings and citations management, content marketing, and analytics and reporting.

A local healthcare SEO agency uses a variety of strategies to improve your online visibility. They conduct local keyword research to identify the terms your potential patients use to find services like yours. They then optimize your website and online listings for these keywords. They also ensure your practice is accurately listed on all relevant online directories and platforms.

Book a Discovery Call

If you prefer to speak with someone now please call 855-473-6582.

Achieving success in the healthcare industry requires effective marketing strategies, especially when it comes to local SEO. Whether you operate a healthcare practice, clinic, or multiple locations, reaching your target audience is key. Make sure your potential patients are aware of the wide range of services your healthcare organization offers. If you’re struggling to generate leads and unsure about expanding, it’s time to enhance your marketing efforts with our healthcare local SEO agency. Our specialized strategies will increase your online visibility, attract more patients, and propel your business to new heights.

 

Local SEO for Healthcare Done Right

Side view of doctor using laptop for work

Choosing a partner for your local healthcare SEO needs is a significant decision. At Lead to Conversion, the leading local SEO and healthcare digital marketing agency, we understand the unique challenges and opportunities in the healthcare industry and are committed to helping you navigate them successfully. We offer a comprehensive suite of SEO services designed to improve your online visibility, attract more patients, and, ultimately, grow your practice. With our expertise in local healthcare SEO, we can help you reach more patients, provide better services, and grow your practice. Contact Lead to Conversion today at (855) 473-6582 to achieve your goals and improve your local visibility and patient engagement.