With 23 years of experience at the intersection of digital strategy and patient acquisition, Matthew Travers has established himself as a leading voice in healthcare digital marketing. As the President of Lead to Conversion, Matthew has dedicated over two decades to helping medical practices, addiction treatment centers, and healthcare organizations navigate the complexities of the digital landscape.
Matthew’s philosophy is rooted in the belief that visibility is meaningless without conversion. While many in the industry focus solely on “traffic,” Matthew’s dual expertise in Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) ensures that his clients aren’t just seen, they are chosen. By meticulously aligning a practice’s digital footprint with the modern patient’s intent, he transforms cold searches into lifelong patient relationships.
Throughout his career, Matthew has mastered the art of the fully-integrated digital campaigns. He has successfully spearheaded hundreds of initiatives that weave together high-performance PPC, data-driven social media advertising, intuitive web design, and strategic content marketing. This holistic approach ensures that every touchpoint from the first Google search to the final appointment booking is optimized for trust, authority, and ROI.
Matthew is particularly renowned for his deep understanding of the healthcare vertical. He navigates the unique challenges of YMYL (Your Money Your Life) content, HIPAA compliance, and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) with a level of precision that only decades of specialized focus can provide.
Under his leadership, Lead to Conversion has grown into a powerhouse agency known for its transparency and results. Matthew remains a “hands-on” president, constantly researching algorithm shifts and AI-driven search trends to keep his clients ahead of the curve. When he isn’t refining patient-acquisition funnels, he is mentoring the next generation of digital marketers, instilling in them the same data-driven, ethics-first approach that has defined his 23-year career.