One of the reasons we’ve always been one of the best local SEO services is that we take a customized approach to local search engine optimization. The first step in our process is to gain an in-depth understanding of your brand, brand story, vision, business objectives and team so we can develop local SEO strategies that are tailored to your business.
We understand the importance of differentiation for standing out above the crowd, so we use our expertise to craft a local search engine optimization strategy that isn’t just for search engines but for enticing for local people and those who come from afar.
Once we know your brand inside out, we conduct extensive research into the local demographics in your area and thoroughly analyze your competitors. As a small local business, these SEO services are arguably even more important than efforts targeted nationally. Larger companies rarely use these tactics, so you’ll compete in a pool of competitors that don’t have endless budgets and rely more on a job well done and word of mouth.
Our local SEO firm can help you shape customer experience so it feeds into your local SEO strategy and helps you make the most out of the migration of word-of-mouth marketing to the online space.
Armed with a vast amount of data and research, our team of local SEO experts gets to work on optimizing your Google My Business profile. Only complete Google My Business listings appear in Google’s local search results, Google Maps and the Google Search Knowledge Panel. However, to get to the top of the local pack, you need to deploy a variety of tactics and regularly publish optimized posts.
Online reviews are absolutely essential to ranking high up on the local SERPs, so the more positive reviews you can get from customers, the better. There are plenty of ways to encourage happy customers to leave reviews, and most are more than happy to share their experience.
There’s a lot more to local SEO services than a perfect Google My Business listing and glowing online reviews from your customer base. Local SEO is a tool that generates more leads, website traffic and actual conversions because it’s so targeted. Some of the methods our local SEO company deploys to drive your website up the local business listings include:
- Optimizing your website and content so it’s better suited to the long-tail keywords people are using more and more as a result of voice search technology
- Using local events and news stories to shape content with local citations and acquire backlinks from reputable local businesses
- Ensuring every aspect of your online presence is optimized for mobile searches
- Conducting in-depth keyword research for your local area and implementing it throughout your website and business listings
- Creating unique pages for each location you operate in and regularly updating them for relevancy
- Adding dedicated web pages for each service or product you offer
- Adding your company to all relevant online directories for businesses, such as Yelp, YellowPages and FourSquare
Another major reason to work with a local SEO company is to take advantage of the huge databases and extensive analytical software it has access to. It would cost a small fortune for your small business to invest in the tools local SEO agencies can dedicate to local SEO, so it makes sense to work with a local SEO provider.
Reports help by telling you which local SEO efforts are the most effective in your area and which ones aren’t bearing fruit. Without data and reporting, forecasting and making decisions about future campaigns relies heavily on guesswork. We can help you make these decisions in real time so you don’t waste money on strategies that don’t work.
Local SEO is one of the fastest-changing aspects of SEO online, with Google adding new features and making changes to the algorithm on a regular basis. Keeping up with these changes and regularly updating your profile accordingly is essential, but it’s hugely time-consuming.
Lead to Conversion can help your small business by taking on the workload of an entire department and continually updating and refining your online presence to ensure your website shows up in as many local searches as possible.