If you are not investing in local SEO for your small business, you might be missing out on a valuable opportunity to grow your client base.
Local search engine optimization refers to a set of strategies and tactics focused on ranking and marketing in a specific area or region. With almost 90 percent of people searching for local businesses at least once a week on their smartphones, and 58 percent searching daily, companies that do not take advantage of optimizing for local SEO are losing potential customers to their competitors.
The fact is that SEO strategies are constantly evolving, and business owners often struggle to keep up with the latest trends while completing the day-to-day work of running their companies. Whether you own a small mom-and-pop or a national chain with multiple brick-and-mortar locations, working with a local SEO services company can help you achieve maximum local exposure without taking time out of your busy schedule.
Why Local Search Marketing Services Matter
If you’re wondering if local SEO services are necessary to grow your business, it’s important to understand the way Google ranks websites for local searches. Because an increasing number of searchers are turning to their smartphones for local business information, Google and other search engines now rely on your location when providing results.
In other words, search results are based on the searcher’s physical location. In order for your business to rank locally for a search term, you must adjust your website to have the necessary location information. As a result, businesses that invest in local SEO will likely be more visible online than companies that fail to do so.
Without proper optimization, searchers will find your competitors’ listings over yours. A local search engine optimization company like Lead to Conversion can help you optimize your Google My Business listing and create a customized strategy to boost your local search rankings and improve the quality of leads.
How We Do Local Optimization
Local rankings depend on a few factors including, relevance to the search term, distance from the user’s physical search location, and organic SEO factors. At Lead to Conversion, we also recommend the following strategies for improving local search results:
Consistent Information Across All Platforms
Having consistent business information, com is crucial for local rankings. Search engines such as Google use this information to confirm or verify that this is your business and you are who you say you are.
If there are inconsistencies, Google will likely show your competitors over you. To prevent this and ensure proper rankings, review all of your business citations for total consistency across your web pages, social media sites, and directory listings.
Build & Verify Directory Listings
In addition to checking your NAP information on local directory pages, make sure to verify all the listings you have yet to claim. A local SEO consulting company can help you find your listing on Yelp, Foursquare, Yellowpages, and more.
Reviews are not just a resource for prospective customers looking to assess your business, they are also an important component of your local SEO ranking. For best results, ask your regular clients to submit honest reviews of your products and services and do not hesitate to respectfully engage with those who leave comments – even the negative ones.
Create Local Relevant Content
The best local search engine marketing company will help ensure your business’ website includes the most relevant information, backlinks, and other content so you can achieve a more prominent ranking. In some cases, Lead to Conversion might suggest building geo-targeted service pages or uploading maps to show customers where you are located.
Focus on Local Rankings
Local search marketing can be crucial in helping small businesses achieve top rankings. However, competition is heating up for the top spots on Google. Not only did Google recently limit the number of local 3-pack results to three, but it also started showing ads above the organic results. If you want to give your business the best chance of being seen, you need to take steps to stand out from the crowd.
Customize Your Local Search Engine Marketing Package
A shocking 46 percent of all Google searches are local today, which means failing to optimize your Google My Business listing or adopt other local SEO strategies could result in you losing a serious amount of traffic to the competition. A leader in digital marketing and SEO, Lead to Conversion can help you craft a local search engine marketing package based on your specific needs. Our goal is to help you get found more readily by the local customers you are seeking.