We provide an expert assessment of your existing link profile.
The LTC process starts with a technical SEO audit. We determine how your web pages are performing overall in search rankings and the extent to which your current approach to link placement is addressing your goals. By building a clear picture of what all the links on your pages are contributing to the traffic and profile you need, we clarify the best ways to move your SEO link-building campaign forward.
Our audit process also helps build your organization’s knowledge base by flagging common errors. In the pursuit of traffic, it’s all too easy to find yourself investing in the wrong things. Cheap “guest post” content, over-optimized content, irrelevant links or backlinks from sites with no or dubious editorial standards can unbalance your link profile and hurt you in the long run. The LTC process brings focus on white-hat link-building techniques right from the beginning.
We work with you to create a custom link-building strategy.
Out of hundreds of different factors that go into search engine algorithms, high-quality backlinks are one of the most important, but you have to strategize the right way. Search engines want to distribute quality information to internet consumers, and truly professional SEO agencies avoid black-hat link-building techniques that game or manipulate the system. LTC focuses on link building done right, focused on creating relevant links from credible sources to your valuable and high-quality content.
Our link-building services are part of a holistic digital marketing strategy. As we plan your campaign, we focus on:
- Content quality that really delivers for your readers
- Personalized outreach and conversations with experts in your space
- Resources for broken link building
- High-quality internal links and testimonials on your own website
Link-building strategies created for today’s internet lead to campaigns that really work.
We use proven best practices to implement your customized campaign.
Even the best link-building strategy is just a concept on a drawing board without tried and true experts to execute it. It’s a well-rounded combination of strategy and implementation that makes LTC the best link-building service in today’s SEO market.
As we carry out your plan, we focus on:
- Ensuring your site is packed with content of genuine value for your audience
- Targeting the right audience segments to amplify your message
- Effective link acquisition based on building real relationships through personalized email and messaging campaigns, social media outreach and phone calls
- Content promotion through multiple channels, including press releases and blog posts
- Careful use of PPC and social ads to focus on those who benefit from and show interest in your offerings
The knowledge and experience we bring to the table is your assurance that the move from strategy to implementation is seamless and effective.
We optimize our approach over the course of your project.
A link-building service is at its best when it executes projects with attention to detail, consistently communicates with clients and carries out an ongoing assessment of which tactics work best. LTC’s link-building packages always incorporate an optimization phase, during which we touch base as a campaign develops and share insights about the specific approaches that yield the most consistent results, as well as those that don’t perform to expectations.
Our optimization approach zeroes in on crucial key performance indicators (KPIs):
- Response to blogger outreach
- Number of high-quality links coming in from other sites
- Level of referral traffic
- Return on ad spend and overall cost-per-click
- Conversion rates
- Quality scores for your content on search engines
Over the course of any campaign, our goal is to build a comprehensive picture of what will work best in link building for the future.
We provide accurate and easy-to-parse reporting on outcomes.
As a project comes to a conclusion, it’s important to have the insights it generates pulled together in an easy-to-understand report that draws clear conclusions from the data gathered through the implementation and optimization phases. We provide that kind of reporting in a format that’s responsive to your company’s needs and priorities and that clearly flags success and pain points, providing expert recommendations on how to refine our link-building activities and how to improve content and outreach.
With a finalized report at your fingertips, you’re equipped to have well-informed internal acquisitions about how the link-building project addressed your goals and what kinds of adjustments you’d like to see going forward. We can provide expert input on any questions that come up as needed and help you begin to plan the next steps in using SEO link-building services.
We work with you to refine further link-building projects.
Once we’ve identified the general insights to be drawn from reporting, the LTC process’s commitment to ongoing improvement kicks in. Refining our approach is all about zeroing on the concrete specifics of what our learning and reassessment of campaign priorities will mean for link building.
Our next steps are to:
- Revisit strategy and adjust any big-picture goals and objectives as needed
- Implement a fresh effort to build more white-hat links from external sites
- Further optimize that approach as it’s happening and report on the outcomes
- Continue to refine and implement fresh link-building campaigns for as long as needed
The LTC process is a cycle designed to deliver steadily improving results over time. This ongoing customer-focused process of analysis and refinement, underpinned by our long experience in all areas of SEO and of digital marketing services, is what makes LTC stand out among today’s digital marketing agencies.