WEBSITE ENHANCEMENT SERVICES

Don’t have a clue what CSS, HTML, PHP, MySQL or Javascript means? You’re not the only one, and surely you didn’t start your business to get into the logistical details of building your website. For many business owners, a technical issue arising with the website is a nightmare. And most likely, you don’t have the time or the interest to properly solve it.

What are Website Enhancements?

We have a team of experts that provide website enhancements to ensure the safety and security of your site. We offer various packages to fit any budget, with customized services for every client.

This is how we can help:

  • We’ll fix any issues you’re experiencing on your site; whether it be speed or functionality related
  • We’ll work to keep your site updated with the latest security patches and software updates
  • We can improve your website’s overall speed and performance
  • We can help you with web design

If you are experiencing crashes, errors, or just want to ensure that your website is running smoothly and securely, then please don’t hesitate to contact us for a free consultation. We would be more than happy to help!

What are the Benefits of Having a Website Enhancement Plan?

A website enhancement plan is a package of website maintenance services, which are geared to sustain the functionality and efficiency of your website.

There are many benefits to having a website enhancement plan in place. Perhaps the most obvious is that your website will run more smoothly and efficiently with regular maintenance. This means less downtime for your visitors and customers and a better overall experience.

In addition, website enhancements can help keep your site compliant with any new web standards or regulations. Additionally, having a well-maintained website is great for your SEO (search engine optimization) efforts – it shows Google and other search engines that you’re serious about your online presence and that you take care of your website. We also have SEO services and our search engine optimization experts have you covered.

Finally, regular website enhancements can help you prevent any major issues or problems down the road. By proactively addressing any potential issues, you can save yourself a lot of time, money, and headaches in the future.

How We Can Help with Website Design and Enhancements

What’s worse is that you may not even notice when a problem occurs, which means that an important function of your website could remain broken for weeks or months, costing you business as pages don’t load or display properly, forms don’t send messages, or links lead to the wrong places.

Our website enhancement services are an effective and cost-efficient way to prevent this from happening. We work with the most common and popular website content management systems as well as hosting providers to ensure that your site is fully up to date and fully functional and that nothing slips through the cracks.

Having a reliable website enhancement plan is also important for your site’s security. Platforms are continually updated to close off potential security threats and loopholes, and you need to stay up to date with those new versions, releases, and features. Otherwise, information could potentially be exposed, putting your business and your customers at risk.

Utilizing a website enhancement plan also comes in handy when you want to revise something with your site, or otherwise make an addition or an important change. Without the expertise to do so, you don’t want to mess around with your website’s coding or backend. We also offer plans after we’ve designed your site, so you’re covered with a great site and one that continues to work post-launch. We’ll be on hand to make the required changes on an ongoing, as-needed basis. We are also a responsive web design agency and our team of experts will make sure that your website is in good hands.

Website enhancement and updates are also valuable for search engine optimization purposes. We’ll ensure your site is fully compliant with any important algorithm changes and the always evolving best practices of the field.

We offer several different website enhancement packages. You can choose the level which makes the most sense for you, your needs and your budget, and you’ll always be assured of an accurate, functional, secure web presence, without the stress and hassle.

Google analytics shows important metrics like bounce rate to gauge how effective your website is and this is implemented by using a tracking code.

What are the Other Website Enhancements in Improving your Site and Increasing those conversions?

Almost everyone knows that a website needs to be well designed, easy to navigate, and visually appealing in order to be successful. But what many people don’t realize is that there are a number of other enhancements that can be made to a website in order to improve its performance and increase conversions. In this article, Here are some of the most important website enhancements that you should consider making to your site:

Value Proposition

A website is a valuable asset for any business, but it’s not much good if it doesn’t bring in new customers. You can increase your website’s effectiveness by adding a value proposition.

What is a value proposition? It’s a statement that sums up what your company does and why someone should do business with you. It should be short, clear, and specific.

Your value proposition should be prominently featured on your website’s home page so that visitors know what you’re all about right away. You can put it in the header or above the fold (the part of the page that’s visible without scrolling).

Think about what makes your company different from the competition and focus on that. Your value proposition should be tailored to your target market, so you may need to do some research to come up with the right message.

If you’re not sure where to start, no problem! We can help. Just contact us and we’ll get started on helping you with enhancements for your website.

Distraction Removal

The best way to create a website that is easy on the eyes and doesn’t distract your visitors, is to remove all unnecessary elements. This includes everything from text ads and sidebars to pop-ups, banners and buttons. A good web designer knows how important it is for the content of a page to be the focal point of attention. So, by removing all the clutter, you can ensure that your visitors will focus on what you want them to see.

Layout

Proper layout is the foundation of good web design and it’s important to have a proper understanding of this before we explore the various elements that contribute to an effective web page.

A website can be considered more than just a means for displaying content, but also as an interactive tool where users can navigate through pages in order to find information or complete tasks.

The layout of a website is therefore critical in providing a good user experience, and it is important to consider the following when designing your pages:

  • The overall layout should be easy to understand and use, with a logical structure that guides users through the site.
  • The layout should be responsive so that it can adjust to different screen sizes and devices. Such are mobile devices, tablets, laptops and personal computers.
  • The layout should be visually appealing and use appropriate fonts, colors, and images.
  • Navigation menus and other interactive elements should be easy to find and use.
  • Content must be properly formatted and organized for optimal readability. Poorly formatted content can be difficult to read and can cause users to leave the site.
  • The use of white space is important in web design, as it can help to break up content and make it easier to read.
  • Web Pages should load quickly, and all links should be working properly. Slow loading pages and broken links can frustrate users and cause them to leave the site. Page load time determines the bounce rate on your website. Therefore, page speed is an important factor for those conversions.

There are many factors to consider when designing a website, but following these basic principles will help to create a layout that is both effective and appealing. By taking the time to plan your pages properly, you can ensure that your website is both user-friendly and visually appealing.

Fluid Navigation

If you want to increase the number of conversions on your website, it’s important to ensure that your visitors can move through it easily. Navigation that is too clunky or difficult to use can cause people to get lost and give up on your site. Conversely, smooth navigation can help keep people engaged and lead them towards taking the desired actions. Here are some tips to improve your website’s navigation:

Use clear and concise labels for your buttons and links.

Good website design is all about making it easy for users to find what they are looking for. This means using clear and concise labels for your buttons and links. If visitors can’t easily figure out where to go, they will quickly leave your site. So make sure everything is labeled neatly and accurately, and that the buttons are easy to click

Make sure your menus are easy to navigate.

It is important that your website design has an easy-to-navigate menu. This will help make the site more user-friendly. The navigation should be clear and simple, with no extraneous options for those who don’t need them. Navigation bars are a good way to provide this service because they allow the viewer to easily jump from one section of the page to another. You might also want to use drop-down menus for subcategories. Whichever method you choose, just make sure it is easily understandable and logical.

Place important links in easily accessible locations.

Most people know that it’s important to make their website easy to use, but many don’t realize how important it is to place important links in easily accessible locations. If your visitors can’t find what they’re looking for, they’ll leave your website and never come back. So make sure you place your most important links in easily accessible locations, where people will be able to find them without any trouble.

Avoid using complicated or confusing navigation menus.

Complicated or confusing navigation menus can be a major turn-off for website visitors, causing them to quickly leave the site. In order to keep visitors on your site and encourage them to explore it further, make sure your navigation menus are easy to use and understand. Use simple, clear language and avoid using jargon or technical terms that may be unfamiliar to your audience. You can also make your menus more visually appealing by using attractive fonts and graphics.

Test your navigation on different browsers and devices to ensure

It is important to test your website navigation on different browsers and devices, in order to ensure that all users are able to navigate your website without difficulty. Different browsers and devices may render your website differently, so it is important to test how your website looks on a variety of platforms. This will help you identify any potential issues with your website navigation, and ensure that all users have a positive experience when visiting your site.

Call to Action

The call to action button is a crucial element of your website. It tells people what you want them to do and gives them the opportunity to act on it. You need to ensure that your website includes attractive calls to action to engage with your visitors.

You’ve probably seen many websites with buttons that have an image, text, or both displayed prominently and in easy-to-find locations. If not, take a look at some of the popular websites you visit. Chances are, they have a button or two (or more) that stands out and begs to be clicked on.

Creating an effective call to action button isn’t as easy as throwing up any old image and text. In fact, if you want your button to be effective, there are a few things you need to take into consideration.

First, the button itself needs to be easy to see and click on. It should be large enough so that it’s not easily missed, and it should contrast well with the background so that it stands out.

Second, the text or image on the button should clearly convey what you want the person to do. If you want them to sign up for a newsletter, for example, your button should say “Sign Up” or something similar.

Finally, you need to make sure that the button leads to a page where people can take action. If it doesn’t, you may as well not have a button at all.

By following these simple tips, you can create a call to action button that will help you achieve your website goals.

Testimonials

Testimonial pages are an important part of any website. They help to build trust with potential customers by providing users access to the social proof that your company is good at what it does. Testimonials also help to show that other people have had a good experience working with your company, which can encourage others to do the same. Video testimonials are also one of the digital trends that you may want to look into adding to your testimonials page.

A well-done testimonial page can be a powerful marketing tool, so it’s important to make sure that yours is up to par. Here are a few tips for creating an effective testimonial page:

  1. Make sure your testimonials are genuine and from real customers. Don’t make up fake testimonials – it will be obvious to your visitors, and it will damage your credibility.
  2. Choose testimonials that are relevant to your business and that highlight your strengths. If you’re a web design company, for example, choose testimonials that mention your excellent design work.
  3. Use images along with the testimonials to add visual interest.
  4. Make it easy for visitors to browse through the testimonials. You may want to use a jQuery slider or a table to display them.
  5. Don’t forget to add a call to action so that visitors can easily contact you if they’re interested in your services. You can add it on your service pages.

When creating a testimonial page, keep these tips in mind to create an effective one that will help your website.

Responsive

The development of a responsive web design is an important step in the evolution of website design.

A responsive site will adjust to fit any screen size, from mobile phones and tablets to desktop monitors, making it easier for people to view your content on the go or at work. A good example is that Google’s homepage can change from a small, mobile-friendly site to a more comprehensive view that takes up the entire screen when viewed on a desktop computer.

A responsive web design is not only important for desktop users, but it’s also crucial for those accessing your website from a mobile device. In fact, according to recent data from Google, 61% of people are now using their mobile devices to access the Internet. That’s why it’s important to have a website that looks great and functions well on all screen sizes.

If your website is running on content management system you should get in the habit of identifying things that can be improved quickly and making changes. Site speed and page performance goes hand in hand.

Team Page

Your website team page is a great place to show off your company’s team. It can be an informative page that tells visitors about the people who work at your company and their roles. The team page can also be used to showcase your company’s culture by sharing photos of your employees working together or having fun together outside of work. You can use the team page to link to your company’s social media profiles, blog, or other website pages. Having a well-designed and informative team page can help visitors learn more about your company and its employees.

Internal Linking Strategy

Internal linking is a great way to improve your website. It helps you keep people on your site longer, and it also helps them find the information they’re looking for more quickly. By linking to related pages on your site, you can help people explore your content in more depth, and you can also help them find the information they need more quickly.

Internal linking is also a great way to improve your website’s search engine optimization (SEO). When you link to related pages on your site, you can help search engines understand the relationships between your pages, and you can also help them index your content more effectively.

Email Sign Up and Contact Us Forms

There are a lot of benefits to having an email sign-up form on your website. The first is that when someone signs up, they will be added to your mailing list and receive all the latest updates from your business. Your sign-up form also provides you with information about these potential clients, such as their company name, which can help you target your marketing more effectively.

Another great reason to have an email sign-up form on your website is that it allows you to stay in contact with your customers and build a relationship with them. You can send them special offers, discounts, or new product information through these forms, which will keep them coming back to your site. Plus, if you ever need to get in touch with them for any reason, you can always do so through their email address.

So if you’re looking for a way to improve your website and increase customer engagement, be sure to add an email sign-up form! It’s a simple way to get more out of your site and better connect with your audience.

Almost every website has a contact page these days. It’s the best way to get in touch with the company or individual who owns the website. But not all contact us forms are created equal. Some are better than others.

What makes a good contact us form? There are several things to consider. The most important is that the form is easy to use. It should be easy to find on the website, and it should be easy to fill out. The fields should be clearly labeled, and the user should be able to submit the form with just a few clicks.

Another important consideration is security. Your contact us form should protect your users’ information. It should use HTTPS encryption to keep data safe, and it should never store sensitive information like credit card numbers or Social Security numbers.

Finally, you’ll want to make sure your contact us form is responsive. That means it should look good and work well on mobile devices as well as desktop computers. More and more people are using their phones and tablets to browse the web, so it’s important that your website is accessible to them.

If you keep these things in mind, you can create contact forms that are easy to use, secure, and responsive. Your website visitors will appreciate it, and you’ll be able to stay in touch with

Thank You

A website thank you page is the final page a visitor sees after submitting a form or clicking on a link. It’s usually a simple, one-page page with a message of thanks and maybe some basic contact information.

But did you know that there are ways to enhance your website’s thank you page? By adding features like social media icons, an email subscription form, or a lead generation form, you can capture visitor contact information and keep them engaged with your website.

Use words that your site visitors would use and that they are searching for. A great example would be using descriptive navigation instead of a generic one.

Get Started with a Website Enhancement Plan Today

Don’t worry about website technical issues, updates, downtime and all the other issues which arise. Turn to Lead to Conversion™ and one of our website enhancement packages and you’ll go hands-free and hassle-free with keeping your site up to date, secure and fully functioning. Call us at 855.473.6582 and we’ll provide you with a free consultation to go over exactly how we can help with both website design or complete redesign and enhancement.