Generac Generator Dealer
Social Media Advertising Case Study
CLIENT: Generac Generator Dealer
INDUSTRY: Backup Power Generation
CAMPAIGN: Social Media Advertising via Facebook & Instagram
Goals: Setup and optimize Facebook and Instagram advertising to increase Generac generator lead inquiries
Strategy: Facebook Ads & Instagram Ads
Background & Execution
New to Facebook and Instagram, this client came to Lead to Conversion (LTC) May of 2020 seeking best practices organic social media marketing and advertising for their brand which had low visibility and brand recognition at the time.
Their #1 goal was to be found by individuals seeking automatic standby generators within a 60 mile radius of their location.
We kicked off this campaign by first auditing and optimizing the client’s Facebook and Instagram profiles with accurate business details, rich imagery, and a content marketing strategy custom tailored to their brand and target audience in social.
Once the profiles were updated and content strategy developed, LTC quickly transitioned our focus over to advertising setup for Facebook and Instagram.
Facebook and Instagram advertising consisted of setting up and launching ads in several different ways:
- Custom audiences via Facebook retargeting (people who visited certain pages on the client’s website, people who visited certain pages, but not other pages) and targeted specific advertisements to them
- Established and optimized highly targeted campaigns that were product specific
- Boosted posts to promote organic content to a broader, localized audience
Performance Metrics – May 2020 – May 2021
Facebook & Instagram statistics showed:
- 369 website leads (lead form submissions and inbound phone inquiries)
- Cost per lead of $8.10 (average cost per lead in this industry typically runs $50-$150/lead depending on the marketing channel)
- 18 Generac generators sold, installed and on annual maintenance contracts (based on 25% qualified leads at a 20% average close rate)
At Lead to Conversion, we understand that our clients want tangible results. This is why we are constantly tracking the results of any marketing plan we implement and are always looking at ways to take things to the next level for our clients.
We have over 100 years of collective digital marketing experience with a strong track record in the backup generator vertical, especially Generac. Whether the goal is an increase in generator inquiries through applicable traffic, a stronger social presence, or a cutting-edge approach to Digital Marketing in general, Lead to Conversion has the experience and knowledge to execute the right campaign for your business.
For more information on how to see similar results for your standby generator company, call Lead to Conversion at 855.473.6582 and let us drive traffic to your website, while improving your bottom line.